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NHS recruitment videos help trusts and healthcare employers show prospective staff what working for their organisation is really like. By featuring real clinical teams, career opportunities, workplace culture and staff support, video can help attract suitable candidates and give them a clearer picture of the role before applying. It can also support induction and retention.…

An engineering recruitment video helps candidates understand the work, workplace and people behind a vacancy. For manufacturing and engineering businesses, it gives specialist roles context that job adverts often lack and supports more informed applications.  Put simply, recruitment video production helps employers present opportunities with greater clarity. The skills-shortage context: Why employer brand matters in…

A product demonstration video shows your product in action, in the environment where it delivers value. For engineering and manufacturing buyers, it explains the application, relevant features and evidence needed before a technical or commercial discussion. An engineering product video gives technical teams, procurement and commercial stakeholders a shared view of the product’s role. If…

A patient education video explains a condition, treatment, procedure, medication or aspect of care in a way patients can understand before, during or after an appointment. Done properly, it helps people arrive better informed and, where appropriate, reassured about what happens next. For healthcare providers, it can also make important information consistent, accessible and available…

If you are using LinkedIn video for B2B, the formats we see working hardest are founder and expert-led videos, customer proof, short explainers, and content captured around events or behind the scenes. The important bit is choosing the format for a commercial reason, then filming enough useful material to build consistency. If you need help…

A factory tour video gives prospective customers a clear view of your facility, people and production process before they visit in person. It helps buyers assess capability, build confidence during a tender process and understand how a product moves from raw material to dispatch. If you are considering a factory tour video, Square Daisy can…

If you are wondering what types of video a manufacturer should make, there are 12 worth considering: Factory tours, product demonstrations, process films, technical explainers, quality and compliance videos, certification films, recruitment videos, trade-show content, case studies, brand films, safety and training videos, and automation and robotics films. The right choice depends on the job…

Schools, colleges, universities, training organisations and edtech businesses often need video to support decisions that are closely linked to recruitment, reputation and stakeholder confidence. That may mean helping prospective students understand a school or university, giving parents a clearer sense of the environment or supporting staff and fundraising communications. A campus film, student testimonial series…

For many healthcare organisations, video is used to make important information feel clearer and more approachable. It can give people a better sense of what to expect, particularly when they are considering a service, preparing for an appointment or trying to understand an unfamiliar process. The subject matter often carries more weight than it would…

Manufacturing businesses often have far more to show than a product image, specification sheet or short website description can communicate. Precision processes, specialist equipment, experienced teams and quality control systems may all influence a purchasing decision. Yet the buyer researching a supplier online may only see the finished component or system, with little understanding of…