The Royal Pharmaceutical Society are a body that represents pharmacists across the UK. This particular video showcases the CPD support that the society offers to its members and explains the benefits of membership.
Due to the complex nature of the industry we opted for a character design approach for the explainer video. The RPS wanted to portray themselves as a supportive and trustworthy mentor to the Pharmacists doing the CPD qualification.
The designs are accessible, and easy to follow on screen when the voice-over is information-heavy. Where it is important to show real-world examples of the resources they sit seamlessly in the animations on screens and devices. This integration shows reliability and gives the animations weight.
It was important for the client that they had a bespoke soundtrack, so we enabled this by having a audio bedding composed for a unique impact and the confidence that they wouldn’t have the same ‘sound’ as anyone else.