IVF Matters – Home Fertility Test Demo Video

IVF Matters are the UK's first online fertility clinic, providing home testing kits to kickstart their client's fertility journey wherever they live in the UK. They wanted to create a demo video of what the finger prick test involves so they could reassure clients how easy the process is and to help them carry out the test.

"Fantastic all-round! I would use them again" - Irfana Koita, IVF Matters

IVF Matters approached us with a vision to enhance their website with a range of informative videos, which explain their extensive offering of fertility treatments. We created a suite of over 20 videos to sit on their website, all lead by a professional presenter. This video was part of the series, demonstrating the process of collecting a finger prick blood sample to send off for testing.

Across all the videos we implemented consistent, sophisticated on-screen text and motion graphics that sit within the brand guidelines, providing a seamless experience for the viewers when watching on the website. As part of the production we cast the actor, assisted with scripting, recorded the voiceover, sourced the location and shot and edited the production.

 

Some of our other Explainer projects

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Motis needed a video to explain the upcoming change to regulation around importing goods into the UK. They wanted the video to be educational, but also to double-up as a sales tool for their online platform that streamlines the process of submitting declarations.

What happens next?

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1

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2

Proposal

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3

Production meeting or call

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4

Production begins

We start creating your video

Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.

Stuart Coulton
 - UK&I Marketing Manager - Omron Industrial Automation Europe

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