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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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Creating a TV Commercial in the UK: A Case Study with World of Santa
The team at World of Santa are looking to create a commercial to push out via online paid advertising to promote their product across the December period, but what actually goes into creating a TV Commercial in the UK? Well here is a run down of the process!
How do I measure if my video is working for me?
Discover key video metrics to measure ROI and understand your video's impact. From basic engagement stats to advanced analytics, this blog guides you through the essential tools and strategies to maximise your video marketing efforts and drive better results.
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What is Colour Grading in video production and why is it important?
Colour grading is a key element in professional video production that enhances the visual appeal of your content. It involves adjusting and enhancing colours to create a consistent, engaging, and emotionally powerful visual tone. This blog explores what colour grading is, how it's different from colour correction, and why it's essential for making your videos stand out, ensuring they reflect your brand's professionalism and quality.
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Increase Loyalty and Reduce Attrition with Video Induction
An induction process, or onboarding, is the introduction of new employees to the company, its culture, and their specific roles. This blog will help you identify ways to improve your induction process, ensuring that new hires feel welcomed, informed, and ready to contribute from minute one of day one.
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Anniversary Videos
In the fast-paced world of business, where the bottom line often takes precedence, it's easy to overlook the significance of milestones. Yet, these moments of reflection and celebration are vital for fostering a sense of identity, unity, and purpose within an organisation.
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How to make sure your video content is accessible
Discover how to enhance your video content's accessibility with our latest blog. Learn about essential features like captions, sign language integration, and audio descriptions that not only promote inclusivity but also expand your market reach. Find out why prioritising accessibility isn't just a moral imperative—it's a smart business strategy.
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Training videos – how they save you money and increase employee retention
Discover how training videos can save you money and increase employee retention with our latest blog. Learn how adopting video training can streamline your training processes, enhance employee engagement, and ultimately save costs. Our comprehensive guide breaks down the types of training videos, showcases their many benefits, and explains how they can help increase employee retention. Dive in to see why integrating video into your training strategy isn’t just a convenience—it’s a game changer for your business.
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How can I get a higher ROI from my video?
Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.
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What are aspect ratios and why are they important?
Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.
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Strange Words Used in Video Production, Explained!
If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition from your codec and can tell your frame rate from your framing!
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