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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How much does an animated video cost?
One of the first questions we get asked when we take an enquiry for animated video is "how much does it cost", which is a perfectly reasonable question. But it really does depend. It's like saying "how much does a house cost?" - what area is it in, how many bedrooms does it have, is it detached, does it have a garage and a garden? This is very similar to animated video as the budget depends on length, complexity, brief, style, speed of delivery, etc. But don't worry this blog explains all and even has some actual figures, we've not chicken'd out!
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Animation vs. Motion Graphics: Unraveling the Creative Chaos
In this blog, we're diving into the fascinating world of visuals and graphics. We often hear the terms "animation" and "motion graphics" thrown around, but do you really know what sets them apart? Let's unravel this creative chaos and discover the key differences between these two exciting realms of art and design.
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5 Things to Think about when Filming Outdoors
In this blog we look at 5 things to consider when filming in the great outdoors - weather, light, noise, people and power!
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Ultimate Guide to Setting Up the Perfect Video Lighting
Proper lighting is essential for creating a professional looking video with high-production values. In this guide, we will explore the importance of video lighting, discuss five key factors to consider when setting up video lighting, and provide insights, guidance, and tips to help you achieve the best lighting for your video shoots.
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Talent attraction is a marketing issue, not a HR issue!
Whether we call it recruitment or talent acquisition, the issue for many businesses remains the same - they struggle to get great quality, experienced and qualified candidates for their roles. Is that because there are just not enough great people around, or is it because companies aren’t doing enough to make the available roles and organisation as a whole seem appealing? If it is the latter, it may be because the wrong people are in charge of the talent attraction process.
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Ultimate Guide on Creating Effective Product Marketing Animation Video
We purchase a great many products online and those that have video content linked to them are viewed far more and have a greater conversion rate when it comes to sales. Not all products can or should be filmed though, and instead a consideration to be made is whether an animated product marketing video will be the best option for your potential customers.
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5 Essential Benefits of Video Marketing to Your Business
For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.
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How To Plan An Effective Video Marketing Strategy
Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing strategy to get a great ROI.
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The Top Styles Of Animation That You Need To Know About
When people talk about video one option they often consider is animation, but this term is quite broad and often used incorrectly. That's why this blog highlights the key styles that you should be aware of to choose which is most appropriate for you and your business.
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The Animation Process – Our Step By Step Process
For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you with it aren't on the same page.
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