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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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‘Tis the season for video marketing’
Christmas is a really great time to deliver themed marketing messages. Your customers are in a good mood, and associating your brand with that good mood can do no harm. If you want to deliver some nice Christmas cheer through video, you need to commission it now. If you're not sure what to do, this blog gives you a few great ideas to start with.
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How we get Video Feedback from our Clients
Over the years, we’ve used all kinds of online video solutions to share work-in-progress projects with our clients. Each has their pitfalls, so what’s our solution? Screenlight!
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Generate More Business With A Professional Product Video
We have completed a lot of work over the years for engineering companies, big and small. We're not actually engineers, but we have a massive appreciation for the engineering and manufacturing sectors. We believe it is a crying shame when their marketing lets them down. This is where we can really help.
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What is a production schedule and why is it important?
One of the most critical documents to stop any video project failing is the production schedule. Poor planning and rushing pre-production phase is a sure-fire way to ensure a video doesn't turn out as well as it should. In this blog we examine how to properly prepare so your video shoot is as successful as it can be.
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How long should my video be?
In 80% of cases, when we are approached by potential customers, they ask for a 30 second video because it "needs to be really snappy and keep people’s attention". Whilst both of these points are extremely valid, we try not to encourage the word ‘snappy’. In this blog we examine how important the magic 30 second number is as far as impact, watch-through-rate and engagement.
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10 Ways to get more from your Corporate Video
You’ve invested time and money in creating an engaging and curated message about your business, service or product. Make sure your investment in video production pays off by ensuring as many relevant people watch it as possible by marketing it in the right way.
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5 reasons why we use a DSLR for video production
This might seem alarming to you, but as a video production agency we don’t actually use a video camera. So what DO we use? And what can we do for you?
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How turning a strategic document into a video helped Nato
Our key skills are translating a business message into engaging videos that customers and clients will love. If our videos are good enough for the Supreme Allied Commander of Transformation - NATO imagine what we could do for your business.
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How are animated videos made?
Video is so prevalent across business marketing these days,we feel as though we understand it completely. However for those not in the industry, it always comes as a surprise to find out the level of complexity that making an animated video involves, and many of the crucial steps that need to be followed to deliver the best output possible. Our 'Process' section on the website runs through what we do for both animated and live action video but this blog identifies some of the key tenets of great animated video production.
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3 cameras, 2 camera operators, 1 Day – 27 videos!?
Square Daisy produced a suite of training videos for LimbPower - a national charity who support people of all ages and backgrounds with limb impairments. They encourage exercise and activity to promote physical and mental well-being. With Square Daisy's help they can reach a wide audience and raise the profile of the charity through distribution on YouTube.
Read more →If you've never worked on a video production before, find out more about the production process
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