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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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Advanced Post Production Techniques
While considering content of a filmed video is important, it's the extras that add the wow factor. By working with an agency that is able to deliver advanced post production techniques, even the most inconsequential shots can be brought to life. This post shows off some great examples from famous brands, and identifies how they can be applied to smaller businesses.
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What is ‘rotoscoping’? It’s very, very cool.
Rotoscoping is a visual effects technique that allows you to trace around, extract and separate visual elements from your footage. It forms the foundation for many visual effects.
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How much does a video cost?
As you would imagine, when we receive enquiries for our video production services the first question that we are usually asked is “how much does a video cost”. Inevitably we say “well that depends” and I assume we sound a bit flaky. Hopefully this blog will help explain how we price videos and why we can’t give a 100% accurate price without first understanding more about the project.
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How to make a great exhibition video – part two
This is the follow up blog post regarding the key points around making a great exhibition video, it isn't essential to read the first post, but it will help you to understand some of the points in this follow up blog, and besides, we'd like you to read it because its fab!
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How to make a great exhibition video – part one
When you are exhibiting you really want to stand out, as the likelihood is you will be surrounded by your competitors. What is a good way to achieve that? Putting together a punchy video that engages passers by and keeps them in your orbit until one of your team can pull away and make the face to face connection. Here is a post that gives you some great tips on making an effective exhibition video.
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‘Engineering’ an exciting video for a ‘steamy’ subject matter!
For businesses or organisations that run events and consider them a key revenue generating area of the business, having a professional event video to promote what happens and what the outcomes are, can be extremely useful in persuading potential future delegates to attend. It is often not enough to just 'film' what happens, you have to create a narrative that explains the benefits which is easily understood but visually engaging for the viewer. This blog shows how we did that for a risk assessment conference.
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Video DIY
Video is really popular now and a great way to communicate your products or services. While it has become a great deal more affordable and accessible, there are a number of firms that choose to 'go it alone' for corporate or promo videos, without access to professional equipment or skills. This blog explains why that is a bad idea, using very powerful visuals to showcase the difference between a professional and amateur production, and when it is absolutely fine to produce DIY video for your business.
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It doesn’t have to be live action, why not consider animated video
When people are asked whether they are considering video content for their business, the instant thought is "what can I film to show off my business". Well there are a number of other ways to represent your product or service using video and it doesn't always have to be what we call 'live action', which is the process of using a camera to capture something that exists. This blog explains the top five reasons to use animated video to wow your customers.
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How to give great video feedback
For many companies putting together a video is a fairly major project, either because of the budget required to do it properly or the resource that is required to make it happen. To get a great outcome, you as the client, need to be really engaged throughout and help with the technical and industry knowledge to make it resonate with potential clients. Another massive element is quality feedback and how you should go about providing that feedback. This post gives you some tips on giving great feedback for a great end result.
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Seeing is only Half the Story
You can create the best video that anyone has ever seen, but if the sound is rubbish, it brings the whole thing down. We've all seen it before, a great looking video but there is background interference, white noise, or the voices sound really 'tinny' bouncing off every wall in the room! It's really important that when you commission a video you are confident that the people producing it have the right equipment and more importantly, know how to use it! This post explains some basic principles for sound recording if you're going it alone so you don't have a video no one can understand.
Read more →If you've never worked on a video production before, find out more about the production process
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