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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project

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Screenshot of a talent video with Jovan Maric and some on screen text saying talent attraction is a marketing issue

Talent attraction is a marketing issue, not a HR issue!

Whether we call it recruitment or talent acquisition, the issue for many businesses remains the same - they struggle to get great quality, experienced and qualified candidates for their roles. Is that because there are just not enough great people around, or is it because companies aren’t doing enough to make the available roles and organisation as a whole seem appealing? If it is the latter, it may be because the wrong people are in charge of the talent attraction process.

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Corporate Video
A digitally created brain with colour exploding from it to signify creativity

Ultimate Guide on Creating Effective Product Marketing Animation Video

We purchase a great many products online and those that have video content linked to them are viewed far more and have a greater conversion rate when it comes to sales. Not all products can or should be filmed though, and instead a consideration to be made is whether an animated product marketing video will be the best option for your potential customers.

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SEO
Shot of the camera viewfinder with a product demonstration taking place

5 Essential Benefits of Video Marketing to Your Business

For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.

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Corporate Video
Green screen behind the scenes shot showing the cameras and presenter

How To Plan An Effective Video Marketing Strategy

Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing strategy to get a great ROI.

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Explainer

The Top Styles Of Animation That You Need To Know About

When people talk about video one option they often consider is animation, but this term is quite broad and often used incorrectly. That's why this blog highlights the key styles that you should be aware of to choose which is most appropriate for you and your business.

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Animation

The Animation Process – Our Step By Step Process

For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you with it aren't on the same page.

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Corporate Video

Video Marketing Statistics You Cannot Ignore

There is a famous saying that "what can be measured gets done", and boy does video get the job done! Unlike newspaper adverts or billboards, video marketing can be measured accurately so if you were wondering whether to go ahead and create that video content, this blog will certainly tip the scales in favour of a resounding 'yes'!!

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Corporate Video

The 12 Types Of Videos For Businesses To Take Note Of

When we speak to businesses we often need to guide them on the kind of video which will be most effective for their needs. And that is the point, the video needs to deliver what a customer wants to hear, not necessarily what a business owner or marketing director wants to say. Here are twelve types of video to consider when establishing what the most effective way of communicating your product or service might be.

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Video
exterior location shoot in surrey

Give the Gift of Guildford – Christmas Video

'Tis the season to create a heart-warming Christmas advert! We all love a "John Lewis" advert but if you haven't got a seven-figure budget and want to tug at the heart strings of your audience, we can definitely help you. Here's a look behind-the-scenes of our latest festive shoot for some ideas on how you can approach your Christmas marketing in 2022.

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Corporate Video
First image of a Square Daisy meeting back in 2011 with Jovan, Dave and Amo

After a decade, it’s a big thank you from us, to you.

As we approach Christmas 2021, we all find ourselves asking "where did the last two years go?" Earlier this year Square Daisy turned ten, and while we wanted to shout about it from the roof tops, it was more important to take a step back and be thankful for what we achieved, recognising that we never would have done it without the help and support of countless others. As such we created a 'different' birthday video, which we want to share with you.

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