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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How and when to use 3D to enhance my video, and how can I make it cost effective?
At Square Daisy we’re always looking to identify areas for growth, to give our videos an edge for our customers. Recently a lot of you have been asking us about 3D and looking into 2022, this is something we’re hoping to include more in our services. So we thought we’d take you through the basics of 3D animation, so you can start thinking about where it fits into your next project with us.
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Casting actors. What do you need to consider?
You might be thinking about hiring actors for your next video project, but do you really know what is involved in the casting process? In this blog, we go into detail about casting actors and working with talent in corporate video productions.
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Can we make your video clickable?
One of the questions we get asked quite often is “Can you make my video clickable?”
The answer is no, but there are lots of cool things you can do with online tools which can boost engagement with your video.
How to incorporate puppetry into promotional campaigns and ads
Our resident puppetry specialist, Alicia, runs us through the process of puppetry and how to practically incorporate into a promotional campaign.
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Product videos – what you need to know
More and more products are being sold online these days, and in the absence of your clients being able to really get a sense of what you have to offer, a video is the obvious choice to increase emotional engagement from your clients and increase the chances of a successful sale. This blog highlights the complexities of professional product videos.
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How you can use stop motion animation for your business video
With a brand new member of the Square Daisy team in place who is a puppeteer by trade, turned motion designer, Alicia Britt has written this blog around stop motion and how it can be applied to corporate video production in a sensible and cost effective way.
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The benefits of adding video to your blog
If your blog is a key part of your customer acquisition strategy, then adding video to the mix could be instrumental in ensuring your content features above that of your competitors. In this blog we see why it is so important and some tips to deliver the best content.
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Why an explainer video is even more important now
It seems that every time that we write a blog, we talk about how much the world has changed, but it has. And marketing using powerful animated explainer videos means that production of them is not subject to any Covid based restrictions.
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Video Marketing Support Series – Six great ways to use your video
Throughout our Video Marketing Support Series we've looked at lots of ways to use your video online, but here's a few more you might not have thought of!
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Video Terms Glossary
When we talk with our clients about their video project, we try and keep the jargon to a minimum - after all, it's our job to be the experts! However, we think the best communication means involving the client and helping them understand our process, so we've put together a Glossary of frequently used terminology.
Read more →If you've never worked on a video production before, find out more about the production process
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