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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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Adding captions to your video
A video is meant to be watched and listened to, not read, but the way we are consuming video means that, if they don’t have captions, they can become inaccessible and ineffective. That is why you need to have a version of your video that has captions for specific uses.
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Video scripting for your audience
A common mistake when writing a script for a video is to say what you want to say, rather than what your audience wants to hear.
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The importance of ‘Brand’
In this blog interview with Ginetta George from Detail Design, we ask her to explain the process of developing a Brand Strategy. Having a clear set of brand guidelines doesn’t just help at the start of the video production process, it gives your business direction and the ability to grow.
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Add magic to your video with Stop Frame
Stop Frame is a clever technique that’s eye catching and adds quirkiness to your videos. Viewers are captured by the magic. It makes them smile and curious to find out more.
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Video to support a crowdfunding pitch
Whether you are pitching an innovative product or a new service, you can't expect investors to read huge reams of information to get a sense of what your proposition is all about. Producing an engaging video will substantially increase your chances of gaining the investors interest.
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Two great examples of using stock footage
The budget required to make a video that visits the four corners of the world would be totally cost prohibitive. But, don't let that stop you from making such an impressive, eye-catching video.
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Different Types Of Video Production
How can engineering and advanced manufacturing companies communicate something that is complex in a way that is simple and east to understand? Answer: Video. Here are 5 examples.
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How to maximise the return on investment from your video
Having invested in creating a video, here are 10 additional ways you can use your video to make it work even harder for you.
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What’s the point of your video?
Ask yourself what it is you want to achieve from your my video. Then think of your video as merely the vehicle for gaining these outcomes. Here are 9 scenarios with very different outcomes.
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How to write a great video brief
Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.
Read more →If you've never worked on a video production before, find out more about the production process
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