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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How to write a great video brief
Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.
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Video that makes you go – Ah, now I get it!
Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.
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DIY video versus Professional video
Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose the right time.
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Making videos that are cost effective
Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.
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Seasonal videos need 6 months planning
In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!
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Versatility of video
Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.
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5 Things that can Mess up your Video
It doesn’t matter what kind of video you have, it will always represent a fairly sizeable investment in both time and, in all likelihood, money. Therefore you want to make sure that you don’t spoil it with entirely avoidable instances.
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Social Networks and Their Importance in eCommerce Gateways (Infographic)
Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. The goal of social commerce is to enable shoppers to use social media to make purchases.
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Five Ways to Liven Up a Talking Heads Video
As a video production company, we get lots of enquiries from potential clients asking us to produce a video for them but beyond ‘a video’ many don’t really know what to ask for or indeed, what to expect.
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Design your website around video, as a single project.
It can hardly have escaped your notice that video is pretty big in the world of websites. As both a video production company, and website development agency, we’re passionate about combining the two. Adding video to your website is much more than just plonking a bad YouTube thumbnail; this blog outlines some alternative options.
Read more →If you've never worked on a video production before, find out more about the production process
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