Brand Development Questionnaire

The development of a brand identity is a crucial stage in the growth of any business.

It may be the start of a journey for a new startup or it may be a rebrand for an established company. Whatever the stage of growth and whatever the reason, it is important to get it right first time as it should stand the test of time for many years to come before you need to revisit the branding process.

For us as your partner agency, looking to encapsulate what your company is, does and how it helps your customers, we will benefit immeasurably by understanding more about all aspects of what you do, your audience and the plans and aspirations for the organisation over the coming months and years.

To help us gather the baseline information, we ask you to put down your thoughts using this form (or a separate document if easier), answering each question however you wish to. There can never be too much information, but include whatever you feel captures your thinking, and where you’re not sure about something – that’s okay to say too.

Once we have this information, we will arrange a follow up meeting whereby we can ask some additional questions and get more detail on the areas we need to, before we start to create some visual concepts of your brand identity.

Feel free to add any additional information you feel will help us, or pick up the phone at any time to discuss any queries or concerns.