Category: All
Versatility of video
Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.
Read more →
Seasonal videos need 6 months planning
In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!
Read more →
Making videos that are cost effective
Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.
Read more →
City Hire Animated Promo
City Hire came to us looking to develop a short animated promo video that explains the key elements of its service being delivered through its new digital platform. We built on their clear brand ethics, tone and enthusiasm to tighten the script and make it really visual and engaging.
Read more →
DIY video versus Professional video
Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose the right time.
Read more →
Video that makes you go – Ah, now I get it!
Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.
Read more →
Portaltech Reply series – Empathy Marketing
This video forms part of a series of videos for Portaltech Reply, and covers the topic of Empathy Marketing. Portaltech deliver a complex technical service that they want to explain to clients in an easy and digestible format.
Read more →
How to write a great video brief
Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.
Read more →