Category: Animation
How to ‘Experience Guildford’ – A Case Study
We’re going to do something a little different for our blog this week, taking a look at a specific project we delivered earlier this year for our valued clients over at Experience Guildford. We’ll take a look at why it was so successful and what factors contributed to it’s success.
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How much work goes into an animated video?
If you're considering an animated video but it's your first time going through the process, this blog should help you to understand the different stages and amount of work that goes into the creation of an animated video, so you have a better grasp of what to expect and how the budgets add up.
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“You get what you pay for” Guess what? It’s the same for animated video!
It can be hard to understand the value of something you don't know much about, so when it comes to animation this blog aims to help you understand the difference between a powerpoint presentation, online DIY tools and what we do?
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Why you should plan a video at Christmas
When you think of Christmas marketing, you usually think about retailers trying to cash in on the gift market, you don't necessarily see B2B opportunities, but that isn't the case. Christmas can offer businesses of any kind a really great opportunity to connect with current and potential customers, and position yourself for a great 'next year'.
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Create a broadcast quality production on a web video budget.
Having already created a successful animated video for Plastfree, they wanted to create a headline advert to push out on their social channels and website. Their vision for the web advert was to get a diverse range of women/people who have periods in a studio set up to interact with each other, and the product. Plus, they wanted to know that the advert was broadcast quality, in the event that they’d need a TV advert.
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Your video project can still go ahead
Video projects have been put on hold because of the obvious challenges that are associated with capturing footage and the dangers this poses. But your business still needs to market to potential customers and video content doesn’t have to be ‘filmed’.
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Happy Birthday to us!
For those of you reading that have started your own company, when you incorporate that business, you have no idea whether you'll make it to the end of the year or if this is the last job you'll ever have. You have faith in what you do but you never truly know. So to get to nine years is something we're very proud of and thankful for, to everyone who has played their part in helping us reach this milestone. Thank you.
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What’s the difference between Animation and Motion Graphics?
If you’re thinking about getting an animated video to promote your business you might have started looking around online, and come up with a couple of questions. One of the questions we get asked most is “What is the difference between animation and motion graphics?”
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Video Marketing Support Series – Instagram
Instagram has a lot to offer businesses that have a really visual product or service. With in-app purchases and product listings that link directly to e-commerce sites, as well as targeted adverts and all the metrics from Facebook and WhatsApp, Instagram is fast becoming a powerful social marketplace.
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Video Terms Glossary
When we talk with our clients about their video project, we try and keep the jargon to a minimum - after all, it's our job to be the experts! However, we think the best communication means involving the client and helping them understand our process, so we've put together a Glossary of frequently used terminology.
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