Category: Business

Corporate Video
Shot of Amy working on an animated video in the office with After Effects on screen

How much does an animated video cost?

One of the first questions we get asked when we take an enquiry for animated video is "how much does it cost", which is a perfectly reasonable question. But it really does depend. It's like saying "how much does a house cost?" - what area is it in, how many bedrooms does it have, is it detached, does it have a garage and a garden? This is very similar to animated video as the budget depends on length, complexity, brief, style, speed of delivery, etc. But don't worry this blog explains all and even has some actual figures, we've not chicken'd out!

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SEO
Laptop screen in the boardroom with TV screen behind, with the Square Daisy YouTube landing page on screen

10 practical ways that you can improve your visibility and engagement on YouTube for SEO Success

The challenge sometimes with video content is how do you you leverage that content once it has been created, to absolutely maximise exposure, interaction and generate the ROI that you're looking for. This blog sets out ten practical tips on how to make your content perform better on the worlds second largest search engine, so lets read on!

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SEO
Cartoon illustration of two people putting together a strategy with a megaphone above them

The Power of a Video Content Calendar in Your Marketing Strategy

When you are looking at video content to turbo charge your marketing and audience engagement, think more broadly than just 'the odd video'. Think about how video can form a much bigger part of your marketing, and that means more content and better planning. This blog will help you to think about your content calendar in a much more strategic way.

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Corporate Video
Jovan Maric in an interview setup answering questions to demonstrate a good interview setup for beginners

How to Look Great on Camera During an Interview

Lots of people have never been filmed on camera before, but with the increase in video production clear to see, you might not be able to escape folks like us for long. This blog provides some simple insights and tips to make sure that you look amazing by avoiding some hair, clothing and make-up oversights!

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Corporate Video
Side shot of a presenter and camera operator at an external shoot

What are the challenges with filming outdoors?

Some productions call for external shots, and that can present a number of challenges for crews and cast alike. Last week we were filming outside for an informational video and it presented some challenges, all which we overcame, but because we are a  helpful bunch, we thought we'd share it with you on this blog so you can be prepared for your own shoot to make sure it is a huge success.

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Video
Clapperboard shot with actors behind from a previous shoot that we conducted

How Long Should My Video Be? A Guide for Corporate Video Production Projects

Whether you are planning a corporate video production project or a company promo, determining the optimal length for your video is a critical decision. In this blog, we'll explore the benefits and drawbacks of different video lengths, supported by research and data, to guide you in making informed decisions for your next video venture.

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Video
Three people sitting around discussing a budget

Why you should always provide an agency with a budget

Being sceptical about providing a budget for suppliers is completely understandable, you want to know what the very best price they can offer for the work that you need. But in this blog we will provide a counter argument that suggests you lose out when you do this. Read on!

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Video
Screenshot of a video with a man on a phone stood on a bridge with several mobile phone alerts emanating from that phone

Using Motion Tracking in Your Company Videos

With video on the up in terms of volume what can you do to make your content stand out both visually and as an effective mechanism to communicate your key messages? Well motion tracking is a fantastic mechanism to do just that.

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Video
Behind the camera shot of an interview showing the light, camera and subject

Strange Words Used in Video Production, Explained!

If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition from your codec and can tell your frame rate from your framing!

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Video
Screenshot showing a presenter in the four main different aspect ratios that are available for production.

What are aspect ratios and why are they important?

Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.

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