Category: Blog Categories
The importance of storyboarding
Whether you have any experience of promotional video production for business or not, you will have probably heard about ‘storyboarding’. In this blog we explain what storyboarding is, why it is important and what happens when you don’t have one before embarking on your video production project.
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Making a video content plan for 2018
The New Year has arrived and many of us are looking ahead to the next twelve months through the prism of personal resolutions - more Gym, less booze, be nicer to your parents, stop leaving the toilet seat up etc. But do you have a plan for your business for the next twelve months? And does it include video marketing? If not, here are some ideas to help you put one in place.
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Ten reasons for video on your website
Why is video content important? It is a must for your website and should be your go to for lead generation, social media and white paper downloads too. This and ten other solid reasons to put some professional video content on your website.
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Five cool ways to spruce up your video
If you're considering commissioning a corporate video for your website, think about how will you make it stand out from other videos? Especially the ones that your competition have produced. Here are five cool ways to ensure it not only looks amazing, but will also attract those viewers and engage them with what you do.
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Design your website around video, as a single project.
It can hardly have escaped your notice that video is pretty big in the world of websites. As both a video production company, and website development agency, we’re passionate about combining the two. Adding video to your website is much more than just plonking a bad YouTube thumbnail; this blog outlines some alternative options.
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5 Things that can Mess up your Video
It doesn’t matter what kind of video you have, it will always represent a fairly sizeable investment in both time and, in all likelihood, money. Therefore you want to make sure that you don’t spoil it with entirely avoidable instances.
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Seasonal videos need 6 months planning
In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!
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Making videos that are cost effective
Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.
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DIY video versus Professional video
Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose the right time.
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Video that makes you go – Ah, now I get it!
Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.
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