Category: Blog Categories
Video Marketing Support Series – Six great ways to use your video
Throughout our Video Marketing Support Series we've looked at lots of ways to use your video online, but here's a few more you might not have thought of!
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Why an explainer video is even more important now
It seems that every time that we write a blog, we talk about how much the world has changed, but it has. And marketing using powerful animated explainer videos means that production of them is not subject to any Covid based restrictions.
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How you can use stop motion animation for your business video
With a brand new member of the Square Daisy team in place who is a puppeteer by trade, turned motion designer, Alicia Britt has written this blog around stop motion and how it can be applied to corporate video production in a sensible and cost effective way.
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How to incorporate puppetry into promotional campaigns and ads
Our resident puppetry specialist, Alicia, runs us through the process of puppetry and how to practically incorporate into a promotional campaign.
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The Animation Process – Our Step By Step Process
For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you with it aren't on the same page.
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The Top Styles Of Animation That You Need To Know About
When people talk about video one option they often consider is animation, but this term is quite broad and often used incorrectly. That's why this blog highlights the key styles that you should be aware of to choose which is most appropriate for you and your business.
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How To Plan An Effective Video Marketing Strategy
Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing strategy to get a great ROI.
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5 Essential Benefits of Video Marketing to Your Business
For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.
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Ultimate Guide on Creating Effective Product Marketing Animation Video
We purchase a great many products online and those that have video content linked to them are viewed far more and have a greater conversion rate when it comes to sales. Not all products can or should be filmed though, and instead a consideration to be made is whether an animated product marketing video will be the best option for your potential customers.
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Talent attraction is a marketing issue, not a HR issue!
Whether we call it recruitment or talent acquisition, the issue for many businesses remains the same - they struggle to get great quality, experienced and qualified candidates for their roles. Is that because there are just not enough great people around, or is it because companies aren’t doing enough to make the available roles and organisation as a whole seem appealing? If it is the latter, it may be because the wrong people are in charge of the talent attraction process.
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