Category: Video

Video
A shot of a person being interviewed with half the person having been graded and half the footage raw

What is Colour Grading in video production and why is it important?

Colour grading is a key element in professional video production that enhances the visual appeal of your content. It involves adjusting and enhancing colours to create a consistent, engaging, and emotionally powerful visual tone. This blog explores what colour grading is, how it's different from colour correction, and why it's essential for making your videos stand out, ensuring they reflect your brand's professionalism and quality.

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Video
Analytics dashboard graphic

How do I measure if my video is working for me?

Discover key video metrics to measure ROI and understand your video's impact. From basic engagement stats to advanced analytics, this blog guides you through the essential tools and strategies to maximise your video marketing efforts and drive better results.

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