What does a corporate video look like?
A corporate video could be a whole range of types of video content. It could be the company director delivering to camera, or footage of your premises. One thing to consider is not everyone feels comfortable being filmed, so this could mean that the person delivering to camera might not sell your business as well as you’d like them to. Additionally, some premises might not portray your business in the best possible way – you know that your business is built on the employees and the quality work they provide, and not the environment from which they do their stellar work. Most offices may not have a huge amount of visually interesting things to capture – the alternative is an animated video. Use an animation to explain how you are better than your competitors, and to outline your process and your values for potential customers.
Animated Videos include:
- characters
- motion graphics
- process diagrams
- icons or typography
- voiceover
- infographics
“Having a video for the sake of it is a truly terrible reason. But a considered and professionally delivered production can really help give your clients all the reasons they need to use your product or service, or pick up the phone for more information. With our corporate videos we want to tell a story. A story about your business and what you stand for. It has to be more than just ‘hey we do this, please use us’. It should inspire those watching to know that you’re the best available, and they’d be foolish not to talk to you. That’s how we want to add value. That’s the story we want to help you tell. Amy Lulham – Head of Production, Square Daisy”
I’m convinced. How can I get corporate videos for my website?
Traditionally the process of creating a video requires a professional writer, director, production team and camera crew and post-production house. It can be costly and time consuming. However, Square Daisy have streamlined the process to ensure that every business has the opportunity to access professional videos services at a price that they can afford.
Our process
- We take the time to discuss your business and what you need from your corporate video
- We outline what you do, and how you are different to your competitors (your USP)
- We understand your customers and target audience
- We offer options we think will deliver maximum impact for your project
If you want to know more about our process for both live action and animated video production, have a look at our process page which sets everything out in detail or watch the overview videos.
Corporate Videos for Business Case Studies
One of our clients is a membership organisation who usually expect 1200 new members each year. Within 6 weeks of launching two animated videos they attracted over 700 new members, well over half their annual target. Another client- a global engineering company, filmed a new and complex piece of machinery which used new methods of automation. In a presentation they showed a high quality technical video of the machine, which led to instant interest from senior personnel. This in turn accelerated a site visit and secured an order in excess of £350K.
Areas we serve
We currently service many areas with our corporate video productions, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex
