How turning a strategic document into a video helped Nato

THE BRIEF

Communicate the key message of a dense strategic document
Propose changes to the way the alliance operated
Deliver the context of the need to change
Engage attendees of a conference visually

METHOD

90 second animated video
Accessible for non-native English speakers
Not too simple that it looks like a glorified power point!

TIMESCALE

6 days

Trending; marketing video company, on Square Daisy

HOW WE DID IT

We chose to emphasise the key messages visually with text on screen instead of a voiceover, pacing the text slowly enough to be understood and digested, but not so slow that it bored Native English speakers. Our primary approach to animation was motion graphics and we replicated a terrain background to create a military feel that associated with NATO. We helped NATO to literally visualise their plans for a new structure, all from our office in Redhill.

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