Guildford Fringe is a arts and theatre company based in Guildford, Surrey, with a reach across the county. The company delivers a month long fringe festival in July, comedy nights in several towns and cities and high production value panto’s. The company is growing exponentially and needed a website which made it easier for the growing legions of fans to find shows and events and book them easily.
The company produces so many kinds of shows, from burlesque and comedy, to pantos and theatre, we needed a way to create areas for each genre to flourish on its own without making users who have a wide range of tastes experience a laborious browsing experince. We also needed to cross fertilise advertsing for the sister brands – Guildford Fringe Festival and Gag House Comedy Clubs. Finally we needed to find a space on the site for the theatre company to flourish, a fantastic initiative that helsp children and young people to learn the arts.
We created a site that made a virtue of a large search bar and filters to encourage users to think about what it was they wanted to go and see. The whole site was created in a colourful way to match the personality and brand of the fringe with playful characters and fonts used to enhance the jovial nature of the business and the entertainment they offered.