Mixoria is a high quality events company that specialises in digital technology to enhance the experience for the organisers and delegates. As part of their marketing drive they wanted to support the website with a piece of marketing collateral that could be left with clients following a visit. They approached Square Daisy for our versatile graphic design services. Because of the sheer number of areas they specialise in, creating a brochure that covered all of these areas but wasn’t a number of pages was a challenge. As such we created an A4 trifold brochure and handled the print on behalf of the client, selecting a soft touch, matt laminate material.
One of the key elements that we had to consider was being able to showcase the three areas of the business effectively, but also showcase them as a connected series of services that were available. To deliver this using a traditional A4 single fold would have been difficult as the three services would have needed to be split over three pages creating a loss of balance. This is where we had the idea to use a trifold, clearly setting out the three key services in the centre pages, with the front and rear cover showing the icons that have flowed throughout the website and branding, with the final page available to showcase the client case studies that showed the credibility in the industry that Mixoria has.
We worked with Mixoria on the graphic design concept, provided a solution for their brief, delivered concept designs and a final version and handled the entire print production process on their behalf, making the process simple but ensuring they had more time to spend with their clients rather than overseeing the design and print process.