The Mandolay Hotel is a four star boutique hotel based in the centre of Guildford, a bustling commuter belt town. The hotel needed a new website and were drawn to working alongside Square Daisy because of our vision for what the site needed to achieve and our ability to deliver video production with our in-house expertise and resource. The product is very visual and so a compelling and aspirational video was an obvious addition to the project to really bring the project to life.
Our intention was very much to encourage the user to stay on the site for long periods, beyond that of when they had found what they were looking for specifically. To encourage this we developed a simple user experience by creating a defined number of simple navigation options on each page so as not to overwhelm the user with choices, but to encourage in a subtle way those who were looking at rooms to consider looking at the restaurant section, or to look at local attractions. we did this using a block with three ‘CTAs’ or ‘calls to acton’ on almost every page to deliver a seamless browsing experience.
We also integrated a gift shop from a third party provider, room booking engine and live chat facility to ensure users could get help at all times.