Archives

In this post we will see how we can use Adobe Illustrator for 2-d Character Development which can be exported into a program like After Effects where they can be brought to life. One video where we demonstrate this is Shippo video. Before an animator can do their work they need something to work with, so we build the assets in Illustrator.

As an agency we do a few event videos for various clients that are on our books, however recently we have acquired the technology and the expertise to take event filming one stage further in a really efficient way. Used for the first time during the recent EU referendum debate with senior politicians, we used our new Vidiu unit and live streamed the whole event to the wider membership of the UK200 Group, allowing members who couldn't get tickets to the live event in London, to still take part in the debate, by watching it and engaging through a twitter hashtag. Read how we did it and see the final outcome.

One of our longest and best clients, the International Institute for Strategic Studies runs two annual conferences - one in Singapore and one in Bahrain. They are called dialogues and designed to bring defence and foreign ministers, top military personnel and heads of state together to discuss the pressing geopolitical issues in the Asia Pacific and Middle East regions respectively. Each year they have a large scale animated production to open the conference, which is produced in Redhill, by us. This blog explains the sheer scale of each production and how we play our own little part in world peace!

There are lots of agencies out there that have access to professional recording equipment and some serious skills in terms of capturing great shots of the location that they are filming at. The game changer now is how to make a video production stand out from the crowd using advanced 'post production' (editing) techniques. As an agency we have these skills in abundance, with one such approach being motion tracking. This blog explains what it is, how it works and why you should consider having it on your next video production.

Square Daisy is a major sponsor of Esher Cricket Club. As part of our deal we have been busy supporting them with some additional video production to publicise the bi-annual 'City Lunches' which raise a huge amount of money for the club, along with a quirky production to celebrate the end of the season.

You can create the best video that anyone has ever seen, but if the sound is rubbish, it brings the whole thing down. We've all seen it before, a great looking video but there is background interference, white noise, or the voices sound really 'tinny' bouncing off every wall in the room! It's really important that when you commission a video you are confident that the people producing it have the right equipment and more importantly, know how to use it! This post explains some basic principles for sound recording if you're going it alone so you don't have a video no one can understand.

For many companies putting together a video is a fairly major project, either because of the budget required to do it properly or the resource that is required to make it happen. To get a great outcome, you as the client, need to be really engaged throughout and help with the technical and industry knowledge to make it resonate with potential clients. Another massive element is quality feedback and how you should go about providing that feedback. This post gives you some tips on giving great feedback for a great end result.

When people are asked whether they are considering video content for their business, the instant thought is "what can I film to show off my business". Well there are a number of other ways to represent your product or service using video and it doesn't always have to be what we call 'live action', which is the process of using a camera to capture something that exists. This blog explains the top five reasons to use animated video to wow your customers.

Video is really popular now and a great way to communicate your products or services. While it has become a great deal more affordable and accessible, there are a number of firms that choose to 'go it alone' for corporate or promo videos, without access to professional equipment or skills. This blog explains why that is a bad idea, using very powerful visuals to showcase the difference between a professional and amateur production, and when it is absolutely fine to produce DIY video for your business.

For businesses or organisations that run events and consider them a key revenue generating area of the business, having a professional event video to promote what happens and what the outcomes are, can be extremely useful in persuading potential future delegates to attend. It is often not enough to just 'film' what happens, you have to create a narrative that explains the benefits which is easily understood but visually engaging for the viewer. This blog shows how we did that for a risk assessment conference.