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In 80% of cases, when we are approached by potential customers, they ask for a 30 second video because it "needs to be really snappy and keep people’s attention". Whilst both of these points are extremely valid, we try not to encourage the word ‘snappy’. In this blog we examine how important the magic 30 second number is as far as impact, watch-through-rate and engagement.

One of the most critical documents to stop any video project failing is the production schedule. Poor planning and rushing pre-production phase is a sure-fire way to ensure a video doesn't turn out as well as it should. In this blog we examine how to properly prepare so your video shoot is as successful as it can be.

We have completed a lot of work over the years for engineering companies, big and small. We're not actually engineers, but we have a massive appreciation for the engineering and manufacturing sectors. We believe it is a crying shame when their marketing lets them down. This is where we can really help.

Over the years, we’ve used all kinds of online video solutions to share work-in-progress projects with our clients. Each has their pitfalls, so what’s our solution? Screenlight!

Christmas is a really great time to deliver themed marketing messages. Your customers are in a good mood, and associating your brand with that good mood can do no harm. If you want to deliver some nice Christmas cheer through video, you need to commission it now. If you're not sure what to do, this blog gives you a few great ideas to start with.

For many people, moving into the world of corporate video production is a new and daunting experience and unless handled well, it is a move that could potentially become a costly mistake. Whilst a video production company needs to guide you, and make suggestions based on their experience and expertise, the best way to find a good match is to help the agency with a great video production brief. Here we outline what that is.

Whichever walk of life you work in, you will always get different kinds of customers. Now at first glance it might seem like we are committing the cardinal sin by insulting our clients, but I can assure you that is far from the truth. To help you to identify which type of video production client you are, we thought we’d lay them out in a polite and non contentious way!

Global industries means there are more products available to us than we ever could have imagined. Made in China, shipped over to the UK and sold through a website set up from the back bedroom of someone’s house. But with all this opportunity comes lots of competition, so how do you get ahead of that competition? With a product video obviously!

Video marketing is massive, you know that right? Well how much DO you know about the power and each of video. Well wonder no more as this handy infographic explains all!

If you’ve ever commissioned a corporate video as part of your marketing strategy, it’s likely you’ve thought about how you are going to get your audience to see that video. We've put together 8 top tips to help you make some smart social media decisions with your corporate video.