Carpets4Landlords recognise that the rental housing market calls for maximising profit margins – for both the landlords and themselves as carpet fitters. They realised they can remove a significant cost from the process of getting new carpets by creating a DIY option for the measuring stage. Because getting this stage wrong could be costly, they wanted to make sure that their customers can confidently measure for carpets in a variety of room types and wanted a suite of demonstration videos to take their customers through filling out their online form step-by-step.
The videos sit in a e-commerce setting for maximum impact – matched with the company branding to create a seamless experience for the customer from the website, through to submitting their order.