The CQK hotel group wanted to show off the facilities and beautiful grounds of their hotels. Having already filmed and produced two videos for Reigate Manor, we moved on to Hadlow manor. Although the hotels offer different facilities which work well for different occasions, the treatment in our eyes was the same – there should be an overview video for the hotel, as well as a wedding video.
The overview is more of a corporate video to tell the story of the hotel and give people an impression of what it is like to visit. It show the rooms, atmosphere, facilities, and the various room configurations for business and events.
The wedding video is closer to a promotional video in that it focuses on just one service that the hotel offers. It highlights the finer details of the venue and creates a visual and aspirational edit to accompany the wedding brochures, aiding the wedding team when they are talking to people planning their big day.
Both edits focus on the beautiful Grade II listed manor house, and the gardens that surround it, particularly emphasised by the aerial shots. Inside, the cutaways focus on the immaculate table dressings, the mouthwatering food, the chandelier and the floral arrangements.
Although the videos are set to an audio bedding, the key information is carefully positioned as on screen text through out so that the video is equally impactful without audio, as is often the case on platforms like Facebook and Instagram. The style is contemporary and non-intrusive if you don’t want to read, but quickly alerts the viewer important details like capacity and flexibility.
Video works particularly well on social media, and the shareability of a promotional video can generate a lot of traction within similar peer groups. In less than a month the wedding video had been watched by 5.5 thousand people on Facebook, and had great post engagement from people looking for a venue, coupled with those who had already got married there and had glowing testimonials.
