Holmethorpe Lagoons

A corridor of green, nestled between an industrial estate and a power station, intersected by a railway line and overlooked by a landfill site, this hidden gem of a nature reserve is just round the corner of our office in Redhill. We took the opportunity one afternoon to capture some wildlife in action and experiment with motion tracking.

“We think the outcome is rather lovely. It’s a calming and pleasing video which celebrates the wildlife in a refreshing and contemporary style.”

This project allowed us to flex out motion-tracking muscles, and shows how a promo video needs to be eye-catching, captivating and engaging without having to compromise on message or quality.

We approached this video as if it was a promotional video for the Surrey Wildlife Trust who maintain the site. This gave the video some structure and allowed for text integration into the very visual landscape. This technique is very useful for a promo video, as they are often pushed out on social media, and watched without audio, meaning that if a voiceover is relied upon to deliver the message it could get lost.

Despite being so close to Square Daisy HQ it wasn’t without its problems – filming wildlife requires a lot of patience! There was a need to have exquisite shots and the agility to re-frame the shot to accommodate the moving nature that we were trying to film. Additionally, we had to consider the placement of text on screen and the effectiveness of the shot for motion tracking, which maps the motion of the subjects in your video footage and enables you to create graphics or text that follow that motion.

 

 


5 out of 5 stars
 

Some of our other Promotional projects

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Runnymede Borough Council

Runnymede Borough Council needed an engaging video for their new grant scheme, offering up to £20,000 to Chertsey businesses looking to enhance their shop frontages.

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World Of Santa

Step into Santa's magical world, where the holiday spirit comes to life! Join Santa Claus in his bustling workshop, meet his cheerful elves, Mrs. Claus, and his trusty reindeer, all hard at work preparing for the most wonderful time of the year.

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Technical Resources – Corporate Promo Video

Based in Surrey, Technical Resources is a recruitment company that focuses on the niche markets of telecom and fire security. We created this corporate promo video to sit within a wider marketing strategy to attract new clients.