IISS Military Balance +

As is often the case with videos about software or digital platforms, it was important to represent what the system was capable of rather than showing a demo of it in action. This can become tedious quickly and doesn’t have the same longevity because of updates and changes.

"Promoting a well established product from a new perspective has to be done sensitively to make sure the existing audience is catered for, as well as attracting new a new consumer audience."

The Military Balance has been published by the International Institute of Strategic Studies since 1959. However, 2016 marked a significant step-change in the history of the publication when it became available in digital form for the first time. As the definitive open-source reference on military capabilities they had a large following and as such wanted to unveil the Military Balance + to a large audience – where better than the Manama Dialogue in Bahrain, in front of the US Secretary of State, various world leaders and foreign ministers!

As they were promoting an online digital platform and the added benefits of subscribing to it, we decided a motion graphics video would be the best approach. The platform was still in its beta stages when we needed to produce the assets for the animation so a simplified and stylised representation of the technology allowed for the video to take on a new dimension. We set the motion in an abstract 3D data landscape, with three dimensional motion exploring 2D graphics. The challenge for the promo video is that it needed to address three core markets simultaneously – the corporate world, the academic world and naturally, the military world – who all use the same data for different applications. As a result, the video is longer than a traditional promo video, but as it is aimed at a captive and academic audience we elected that this wouldn’t affect its overall impact.

To maintain interest and to appeal to the markets in a more focused way, we also produced three shorter sister edits which honed in on the specific features that benefit specific sectors.

To view the full scale 5K production that was shown at the Manama Dialogue watch below

IISS MilBalPlus 5K from Square Daisy on Vimeo.

 


[site_reviews_summary schema="true"]

Some of our other Animation projects

View project

Carpenters Group Serious Injury Animation

Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.

View project

KS Vision from Moore Kingston Smith

KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.

View project

TheirAfter – Animated Explainer

TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.