We specialise in product videos for digital products. It can be hard for potential customers to buy into something that isn’t physical without being reassured of what they can expect, but digital products are often vast and complex. Additionally, the content is the product so businesses are mindful not to give away too much of their app or platform in marketing collateral. My New Venture were no different, but as a tech start-up they wanted to reassure anyone interested in signing up that the platform is worth their hard-earned cash.
For this animation, we re-created the key areas of the platform tracing directly from screenshots so that the animation is a true representation of the software. As this video wanted to centre around features, we opted to blank out the excess text on the screen so that the viewer can focus on the messages being delivered. To distance the animation further from a screencast, we positioned the 2D web browser in a 3D space, and moved around the screen with a camera to create depth and dimension.
My New Venture – Platform Animation
My New Venture is a learning platform for anyone looking to start their own business. The subscription model allows users access to 9 modules covering areas you need to consider when starting out, hundreds of mentor videos, and myriad valuable resources all in one place. They wanted a video that showcased the platform for their marketing website, helping potential subscribers to take the leap and sign-up.
"Square Daisy have produced a number of videos for us at My New Venture, from animation videos to interview and explainer videos and we couldn’t be happier with the end results. Professional, knowledgeable and creative, Square Daisy are easy to work with - what more could you want." Rachael, My New Venture
Some of our other Animation projects
Morr & Co – Benefits
A short animated video to highlight the myriad benefits that Morr & Co offer to all their employees
TCM Capital – Event Video
TCM Capital came to us with a very tight turnaround to produce a video for a prestigious awards evening that they were sponsoring.
Carpenters Group Serious Injury Animation
Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.
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Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.
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