The Innovation Network is a forum for potential partners to work with Omron. The existing marketing collateral for the project was limited, so we built on a graphic device that had already been developed. As it is circular in nature, we decided to focus on a circle / dot for this animation to carry the viewer through the concept and the various partner categories, always able to return to the main graphic device easily, and providing seamless, flowing transitions in a smooth and tactile animation style that keeps the audience wanting to watch to the end.
Omron Innovation Network
This video for Omron explains their new Innovation Network, aimed at potential partners. The concept is new and has a level of complexity to it, so rather than add this complexity to the visuals, we felt that a "less is more" approach would be better, keeping everything very simple on screen.
"It was really fun to work on a paired back approach with this animation, bringing an edge of class and focus to very simple visuals pushes the motion design to be really considered." Amy Lulham-Young, Animator at Square Daisy
Some of our other Animation projects
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Raven Housing Trust – Repairs Responsibilities
An accessible animated explainer to help residents understand which repairs are their responsibility and which belong to Raven Housing Trust. Part of a campaign to reduce confusion and cut down on avoidable callouts.
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Raven Housing Trust – Repairs Process
This animated video walks residents through the repair reporting process. It’s a clear, cost-effective way to explain what to expect without needing live-action filming in multiple homes.
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Team Fostering
A carefully crafted welcome film for young people entering foster care. Designed to be age-inclusive, language-flexible and culturally representative, it aims to offer reassurance to children during moments of uncertainty and transition.
If you've never worked on a video production before, find out more about the production process
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