The Innovation Network is a forum for potential partners to work with Omron. The existing marketing collateral for the project was limited, so we built on a graphic device that had already been developed. As it is circular in nature, we decided to focus on a circle / dot for this animation to carry the viewer through the concept and the various partner categories, always able to return to the main graphic device easily, and providing seamless, flowing transitions in a smooth and tactile animation style that keeps the audience wanting to watch to the end.
Omron Innovation Network
This video for Omron explains their new Innovation Network, aimed at potential partners. The concept is new and has a level of complexity to it, so rather than add this complexity to the visuals, we felt that a "less is more" approach would be better, keeping everything very simple on screen.
"It was really fun to work on a paired back approach with this animation, bringing an edge of class and focus to very simple visuals pushes the motion design to be really considered." Amy Lulham-Young, Animator at Square Daisy
Some of our other projects
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Whiteline Corporate Promo
Whiteline are a windows manufacturing company who came to us with a need for a corporate video.
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Carpenters Group Serious Injury Animation
Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.
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Runnymede Borough Council
Runnymede Borough Council needed an engaging video for their new grant scheme, offering up to £20,000 to Chertsey businesses looking to enhance their shop frontages.
If you've never worked on a video production before, find out more about the production process
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