The Innovation Network is a forum for potential partners to work with Omron. The existing marketing collateral for the project was limited, so we built on a graphic device that had already been developed. As it is circular in nature, we decided to focus on a circle / dot for this animation to carry the viewer through the concept and the various partner categories, always able to return to the main graphic device easily, and providing seamless, flowing transitions in a smooth and tactile animation style that keeps the audience wanting to watch to the end.
Omron Innovation Network
This video for Omron explains their new Innovation Network, aimed at potential partners. The concept is new and has a level of complexity to it, so rather than add this complexity to the visuals, we felt that a "less is more" approach would be better, keeping everything very simple on screen.
"It was really fun to work on a paired back approach with this animation, bringing an edge of class and focus to very simple visuals pushes the motion design to be really considered." Amy Lulham-Young, Animator at Square Daisy
Some of our other projects
View project
Happy Yarn Yak Co – Amazon Ad
We collaborated with Happy Yak Yarn Co. to produce an Amazon advert highlighting their Extra Large Yarn Bowl.
View project
Morr & Co – Benefits
A short animated video to highlight the myriad benefits that Morr & Co offer to all their employees
View project
Mandolay – Christmas Event
Christmas at the Mandolay Hotel is a truly magical time, with the venue’s festive atmosphere offering the perfect setting for celebration.
If you've never worked on a video production before, find out more about the production process
Learn more