Plastfree – Animated Video

A period care advert done right. Plastfree wanted to shout from the rooftops about how their biodegradable pad is going to revolutionise the menstrual market and save the environment one period at a time, so we made them a video that does just that.

Instead of watching from the sidelines as environmental pollution worsens, Abi & Anushka - cofounders of Plastfree - have become the change they wanted to see in the world. It's really exciting to work with a product like this and people who are so passionate about their cause.

Anuskha and Abi co-founded Plastfree when they were inspired to change to a plastic free lifestyle and found that one area that biodegradable alternatives didn’t measure up was period care. They decided this wasn’t good enough so they developed a biodegradable, totally plastic-free, comfortable and highly absorbent range of menstrual pads for people who have periods.

They came to us to produce an animated video to get their USP, brand identity and message out there. Our approach to the video from script to visual style was to be open, inclusive, fun and accessible for all, drilling down the messaging about plastic in period care whilst also empowering the people who use the products. We also wanted to incorporate photos into the animation, so that consumers could see that it was a tangible, physically available product.

The edit was designed with social media in mind, with lots of the key points from the voiceover appearing as on-screen text, so that the message could still get across to people who are watching on their mobile device in a public space. The shots were also designed to work as standalone graphics that could be used as images or micro-animations.

 



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Some of our other Animation projects

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Carpenters Group Serious Injury Animation

Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.

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KS Vision from Moore Kingston Smith

KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.

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TheirAfter – Animated Explainer

TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.

What happens next?

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2

Proposal

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3

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4

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Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.

Stuart Coulton
 - UK&I Marketing Manager - Omron Industrial Automation Europe

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