Raven Housing Trust approached us to create this great communication piece so people know how they’re adapting to the changing times. This short animation describes how they protected staff, customers and how they’ve supported older and more vulnerable people.
The aim was to make a video that would be easy to view and understand on social media, so we prioritised the putting the key messages on-screen so that the volume didn’t have to be turned up for people to take away the important information.
We opted for simple, icon based animations which illustrated the messaging without distracting from the on-screen text. Using the brand guidelines to inform the look of the video really ties it all together and creates a final production that really feels like it’s coming from the heart of the organisation.