RCS Impact Review 2018

The Royal College of Surgeons wanted to combine several forms of media into one cohesive video to celebrate their Annual Impact Review. We planned and executed a series of interviews, and intertwined them into a canvas of written testimonials, statistics and imagery.

The great thing about animated video is being able to bring together text, video and imagery into one medium.

The Royal College of Surgeons wanted to create an edit to accompany the release of their Annual Impact Review. The review covers a number of topics, and needs to include relevant statistics and figures that signal to their credibility. Naturally as surgery is a patient-focused service, there are frequent talking head videos to bring a human element to the video, and touching testimonials are included throughout the edit to reinforce this sentiment. The iconographic style is simple and modern so as to provide interest without distracting from the main messaging. The whole narrative is tied together by a steady camera movement around a 3D canvas, which ultimately pulls away to reveal the elements arranged in a heart shape, coinciding with the message “Supporting the profession to advance surgical care is at the heart of our mission”.

 



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Some of our other Animation projects

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Carpenters Group Serious Injury Animation

Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.

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KS Vision from Moore Kingston Smith

KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.

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TheirAfter – Animated Explainer

TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.