RCS – Improving Surgical Training Pilot

The Royal College of Surgeons came to us with a need to promote the launch of a brand new pilot scheme for Surgical Trainees. We produced an engaging animated video for them to put on their website and push out on social media to garner interest in the new scheme and encourage trainees to sign up.

It is always important with such an established and esteemed brand that the animated graphics match the tone of the institution. We worked closely with the brand guidelines and the marketing team to ensure the video sits coherently on their website and alongside their other collateral.

The Royal College of Surgeons came to us with a need to promote the launch of a brand new pilot scheme for Surgical Trainees.

They needed reach more of its members, and present the new scheme in an innovative and exciting way to ensure that it had plenty of applicants. We produced an animation that covered all key messages and kept the audience engaged. As the surgical background is a highly educated and intellectual audience we needed to keep the visual style from being too childish, while still being broadly recognisable. We used icons and spent time building in the illustrations in a subtle and smooth way. We created interesting and textured background, utilising gradients and texture throughout.

The institution has a prominent social media presence and as such we included on-screen text throughout to emphasis key points. The video has performed well, with over 3000 views on Facebook and 800+ views on YouTube (up to the closing date for applications).


Trending; video production ashford, on Square Daisy

Some of our other Animation projects

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Carpenters Group Serious Injury Animation

Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.

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KS Vision from Moore Kingston Smith

KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.

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TheirAfter – Animated Explainer

TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.