Royal Pharmaceutical Society – CPD Certification

This project for the Royal Pharmaceutical sits within a suite of videos for different uses. The explainer videos help new pharmacists understand the many aspects of the RPS and the services and support they provide with an accessible and friendly tone.

“RPS are a long standing and valued partner with Square Daisy and have commissioned 7 videos in total, which are unified by the graphical character design and colour palette.”

The Royal Pharmaceutical Society are a body that represents pharmacists across the UK. This particular video showcases the CPD support that the society offers to its members and explains the benefits of membership.

Due to the complex nature of the industry we opted for a character design approach for the explainer video. The RPS wanted to portray themselves as a supportive and trustworthy mentor to the Pharmacists doing the CPD qualification.

The designs are accessible, and easy to follow on screen when the voice-over is information-heavy. Where it is important to show real-world examples of the resources they sit seamlessly in the animations on screens and devices. This integration shows reliability and gives the animations weight.

It was important for the client that they had a bespoke soundtrack, so we enabled this by having a audio bedding composed for a unique impact and the confidence that they wouldn’t have the same ‘sound’ as anyone else.

 


Trending; surrey video production company, on Square Daisy


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Some of our other Animation projects

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TheirAfter – Animated Explainer

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