The product promo was compiled from some of the functional shots from the training videos which were intertwined with more artistic gimbal shots that we planned specifically to create interest. To promote the features that make the SLE6000 unique from competitors models we used motion tracking to apply on-screen text, and incorporated a couple of stock elements to contextualise the ventilator into the setting of the primary end users.
SLE – Product Promo Video
Having previously produced a suite of training videos for SLE they asked us back to create some more marketing focused content for them, including a product promo video for the SLE6000 infant ventilator.
"One of the best things about our job is getting to know about all kinds of industries and temporarily becoming experts in interesting topics for the duration of the project!"
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