The Prostate Project is a charity promoting the new PSA blood test for prostate cancer that can help detect signs of cancer early. Supported by K2 Consultancy, construction company, and Reigate and Banstead Council, the video was to be aimed at men working in construction but in any role from on-site to in the office.
We created an animated video, using a diverse range of characters to appeal to the wide range of men who needed to hear this important message. The use of animation is perfect for talking
about awkward or embarrassing subjects and approaches a difficult subject through light comedy.