The Voice of the Customer

Raven Housing Trust wanted to get as many of their customers to get involved in their listening project, and realised that they needed to communicate how it would benefit them. They came to us to create an animation to form part of their campaign and inform their tenants what was involved.

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it.

Raven Housing Trust were getting ready to launch ‘The Voice of the Customer’ – a survey that  are asking their customers how they feel across all areas of the business to find out how they can improve their offering.  A market research company had been engaged to contact all customers to ask a series of questions, but Raven wanted a video was to explain to their customers why Raven are doing a survey, why customers should take part and how it will benefit them. They planned to deploy the video via direct e-mail campaign, using social channels and on the website to maximise the visibility and engagement of the production.

The general tone is to reassure the customers that this is a listening project, and will benefit them. By letting residents know about the survey before they are contacted Raven hope to encourage engagement and remove suspicions. The character style we used is approachable, but with a reasonably realistic anatomy so that it is not overly childish or cartoon-like. This builds empathy with the audience without feeling patronising. The environments are detailed enough that they are recognisable and have creditability, but simplified enough that they will not over complicate the edit and detract from the messaging. Throughout the animation, we used Raven branding as a subtle graphic device to texture and unite every scene.

 


 


5 out of 5 stars
 

 

Some of our other Animation projects

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Carpenters Group Serious Injury Animation

Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.

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KS Vision from Moore Kingston Smith

KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.

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TheirAfter – Animated Explainer

TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.