The approach for this animation was to create a simple yet compelling video that was easy to follow and accessible for all audiences. We chose to avoid literal representation of people by using arbitrary shapes and colours to move the narrative forwards, and the script-writing process was informed by thorough research. We kept the language and the tone of the voiceover easy to understand and non-judgemental, as to have the most impact this video needs to reach audiences who might not realise they can make positive changes.
What is Unconscious Bias?
Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
"Again, you deliver something that out-performs expectations. Really appreciate your commitment to this." Simon Bland, Reigate & Banstead Borough Council
Some of our other Animation projects
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Carpenters Group Serious Injury Animation
Carpenters Group approached us with a brief for an animation to guide their clients through the process of a Serious Injury Claim.
View project
KS Vision from Moore Kingston Smith
KS Vision is a software that Moore Kingston Smith offer to their clients to help them mitigate the risk of client insolvencies. They wanted an animated video to use as part of their wider marketing mix to explain the features and benefits of the online service.
View project
TheirAfter – Animated Explainer
TheirAfter is a start-up launching a service to leave a lasting legacy and final words to loved ones in the event of the end of your life. We created an animated explainer video for them.
What happens next?
4 simple steps to starting your production
1
Get in touch
Call, email or complete our simple quote builder
2
Proposal
We'll prepare a proposal with a fixed budget
3
Production meeting or call
We'll connect and discuss the project in detail
4
Production begins
We start creating your video
Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.
- UK&I Marketing Manager - Omron Industrial Automation Europe
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