The world of digital marketing is changing so rapidly. One update to Google and all of your hard work in creating content, or optimising your site in a particular way can be undone. This is why we have an in-house digital marketing specialist who understands the whole SEO landscape. We create the right mix for your business, understanding all the the different aspects of SEO, instead of being overly reliant on social media or technical optimisation. We focus heavily on Google as in the UK the market for other browsers such as Bing and Yahoo is simply not large enough for it to be financially viable for us to work on for you.
Square Daisy Visibility
Many of our clients are specialists in their own fields, whether it is professional services, engineering or technology. They may have a marketing person or department, but marketing covers a whole range of things, and most likely involves the strategic planning and delivery of all types of activity. This leaves limited time for digital marketing. Often there just aren’t the skills in-house to effectively deliver the results that they want. Should they employ another specialist, or two? Square Daisy Visibility creates a fully tailored package to deliver the right mix of activity to deliver the results you want. No need to recruit or work with three or four new freelancers, it’s all taken care of under one roof- ours.
When you type in a search term, Google will provide you the most relevant content based on what you searched for. We take steps to identify what it is that people are searching for by using some sophisticated software to identify the most competitive or popular terms. We then look to develop content on your site, and associated platforms, that matches what people are searching for. By taking a methodical approach to it and using the latest technology, we can ensure that your content will be relevant to your audience.
A strong website is as much about the words on a page as the layout and imaging. If you struggle to strike the right balance between verbose and minimalism, we can help. Our team can produce engaging and optimised copy that really sells your business to your clients. You'll be assigned your own writer who will listen to what you want your website to say, whilst making sure all relevant SEO keywords are naturally implemented into the website copy.
Social Media Management
The rise of social media over the last decade has been simply staggering. What is equally staggering is the way that it can help businesses to so accurately target and market to their ideal audience. The phrase ‘viral’ is banded around repeatedly as though it is easy to get people sharing content! If you want to get something viral the content has to be relevant, engaging and useful. We can help you to create the content and a calendar for its release. Because social media isn’t ‘free’ it requires the application of something very precious and very valuable - your time.
Google+ / Places
One area that can play a huge part in getting you traction online is by setting up, and maintaining your Google+ page and ensuring you are on Google places. Lots of people search for services by location so ensuring that you are visible in your local area with a good Google places profile will help to drive traffic to your site. We can also support and manage adding content such as photos, offers and reviews to boost your profile.
Once we have created your content, we want as many people to see it as possible. This involves pushing content out through the right channels so that people we want to engage, get to see it. We do this using a variety of tools that can form part of a whole new marketing strategy, or alternatively fit within your existing strategy. We have the expertise and tools to be able to get your brand in front of your audience.
How do we know if what we are doing is working? We analyse the results through Google Analytics. This allows us to get a feel for what is working and what is not. That way we can allocate more time and resources to what is working, and less to what isn’t. We can start to build a picture of your clients and how they are finding you, where on the site they are dropping off so we can plug the gaps and how many leads you are actually converting. As time goes on, the picture gets clearer and we can improve what we do even more.
For some businesses, organic SEO is not the most effective form of generating traffic on its own. In many instances a Pay Per Click or ‘PPC’ campaign is necessary. This involves setting up an AdWords campaign through Google. We make all the arrangements for this and advise on what budget you need to allocate to the campaign each day, linked to the most appropriate keywords that will be most cost efficient for you while still delivering the best results.
For our clients that already have a website and social media platforms in place, there is often no need to ‘re-build’ or set up everything from the ground up. Instead we start with a full technical review, using webmaster tools to run an audit on the site and suggest fixes or improvements to the website, check what content is being published on social media, the frequency and quality of it, and asses the copy on the site to ensure it is keyword rich. Once we complete the audit, we know exactly what our starting point is and how much work is required to get you the results you need.
The first element is to meet with you to understand your business, your market, your customers and your competitors to build a picture of what you do and the space you operate in. Ultimately we need to know your aspirations and objectives, along with your available budget so that we can suggest an approach that matches all the elements.
We complete more in depth research into your competitors, the market that you operate in and the ideal customers that you are trying to reach. This way we can understand what they are searching for and where they are looking for content, so that we can position your brand right in front of them.
If you have an existing site we look to complete a thorough audit to establish where there are errors, issues or elements that can be improved upon. Without correcting what is in place much of the work we do will be diluted by the problems that already exist.
As part of the process we may need to set up a variety of elements, from the development of a new website to creation of social media channels, from adding your premises on Google places to re-writing all the copy own your website. This set-up is essential to lay solid foundations for a successful project.
On a pre-agreed date we take over all the digital elements we have agreed to, generate the activity that is in our plan and start to see more activity through your digital channels. As time passes, there is more activity generated and the traction starts to pick up.
A key element of the project is to review all the activity so that we can improve on our approach and increase the chances of success. We do this by sending a comprehensive report to you each month identifying key metrics so you can start to see positive movement in the right direction. These things take some time so we ensure that your expectations are managed from the outset without asking you to write a blank cheque.
- Full social media management including original content development and maintenance
- Ongoing Digital PR
- Typography or Live video every 3 months or CrowdShoot slot every month
- Website development and maintenance allocation
- Comprehensive monthly reporting
- Delivery on objectives
- Production and professional design of content download each month for data capture
- Technical SEO management
£2500 per month
Some of Our SEO Work
Financial Services Client – SEO
A Financial Services client wanted to increase their online visibility in order to highlight specific areas of their business.
• A full SEO audit in order to build an understanding of the business as a whole and then then outlined key areas they wanted to target and generate leads
• A keyword analysis of how people search for their [...]
Some of Our SEO Work
Shipping Company – SEO
We worked with a shipping company based in the South East of England who attain all of their business through search and therefore invest a great deal of time and resource in ensuring the site is as optimised as possible. While they were enjoying success we were brought in to look at ways we could generate even greater activity at the margins.
Some of Our SEO Work
Membership Organisation – SEO
The client is a membership organisation with no inbound traffic. We started work on their website to fix all errors before completing SEO work and developing a marketing strategy.
• Increased sales by 10.22%
• Decreased bounce rate by 8.52%
• Increased time on site by 35%
Together with the client we developed and distributed content through Twitter, LinkedIn, Slideshare and podcast software, [...]
Some of Our SEO Work
Consumer Fashion Brand – SEO
Our client is a consumer brand and wanted to generate leads through Facebook Advertising. We started an SEO service, working with them from conception and so were able to create a bespoke Facebook page for this unknown brand. Within 1 month and only £100 Facebook advertising budget, we achieved 3,493 page likes.
Highest reach was 29,239 from boosted post Highest number of visits to the Timeline on one day was 88
The Facebook advertising was boosted with a competition. The client [...]