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Crowdfunding, Kickstarter, & Pitch Videos

How can a pitch video increase your chances of investment?

The value of a pitch for a project or investment can be huge. To give yourself the best chance of success and stand out from your competitors use a pitch video.

Pitch videos for projects and investment.

When you are invited to pitch for a project, whether that be a huge construction project or a tender to deliver IT support to a large business, you’ll be up against other talented companies. How can you be sure that your presentation, or pitch stand out from the competition? 

Equally you might be looking for investment, either through a Crowdfunding site, or direct to venture capital firms, or high net worth investors. Getting their attention, explaining the proposition and coming across as highly professional is critical.  What is the best way to do it?  A pitch video.

And before you think “video won’t help me, i’ll rely on my deck and to get some meteings face-to-face”, consider that campaigns that use video are funded 114% more than those without video (source).

Examples of Pitch Videos

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GLF Schools’ Foundation – Fundraising Campaign

GLF Schools have launched a Foundation to fund additional enrichment to children within the trust, aiming to reduce the impact of socio-economic barriers on the life experiences of their students.
We produced a video for them that forms part of their fundraising campaign to encourage donations and raise awareness.

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AJ Cricket Academy – Crowdfunding Video

AJ Cricket Academy approached us to create a crowdfunding video to lead up their campaign for cricket nets and updating the facilities at Morden Cricket Club.

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Field Gun Sports – Investment Video

Retiring Major Alex Howard contacted Square Daisy to help him create a pitch video that will attract investment in reinstating Command Field Gun as a professional spectator sport.

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Ayres&Co

Ayres&Co have designed a new glasses case for the luxury sector, inspired by a vintage glasses case and an iconic aircraft.To showcase the product and engage the potential crowdfunders we put together a pitch video for the fundraising page.

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Reelables

Reelables are a brand new innovation that makes managing and tracking inventory seamless, and they needed a video to explain the product to potential investors in order to get funding and scale up their business.

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The Surrey Chargers

Chobham Rugby Club have a Mixed Ability Team - The Surrey Chargers - who have earned a spot in the International Mixed Ability Rugby Tournament in Cork. The grassroots club has worked incredibly hard to get their team up to competition standard and to get a wide variety of players involved, and now they are looking to fundraise to get the team to the tournament, which is where we come in.

How can a pitch video improve my chances of a positive outcome?

  • Use animated video to explain how your process or workflow  separates you from your competition
  • Walk a buyer through your impressive premises with a video tour
  • Tell a story in a pre-planned and consistent way that shows off your company ethos and culture
  • High-level client testimonials can be very powerful in creating a sense of credibility
  • Wow them with a full feature video of your previous accomplishments
  • Coordinate your key message structure with members of your team via video

There are lots of ways we can help you to structure a pitch video so that you stand out amongst your rivals.  We want to really work with you to create an edit that demonstrates the effort and investment you have put into winning the pitch, and delivers a set of clear messages and visuals that ensure you stand out.

Crowdfunding

The introduction of Crowdfunding platforms has provided a bold alternative to traditional model of raising funds. Up until recently, the most common approach was to pitch the business idea to a small number of high-net-worth individuals or investment companies.

Crowdfunding allows the entrepreneur to sell their dream to a vast online community. Grassroots funding like this quickly spreads from friends and family to a wider network of people, reaching many more potential customers who are all willing to chip in small investments in a product they believe in. They are often rewarded with access to early prototypes, or discount on the product when it launches.

The videos for platforms like Kickstarter and GoFundMe highly recommend having a video on your funding page, making space for one right at the top of their campaign page templates. But just being there isn’t enough – quality is key to successful funding. Poorly executed homemade videos or long and drawn out videos could have  a negative impact on your campaign so it’s important to get the professionals to do it.

Investment pitch videos are now pretty much essential for any Crowdfunding website, and very helpful in order to get an audience with venture capital firms, angels or high net worth individuals looking to invest.  They get hundreds of invitations to invest and simply don’t have time to read long business plans. 

By having a pitch video you can:

  • Deliver core messages quickly, really honing it to the essentials
  • Use an animated video to break it down a complex product or service that is new to the market
  • Use full HD live footage to show off a visual product.
  • If the business is largely about you or the team, why not put them front and centre so that the passion you have oozes from the screen
  • Use motion graphics to mix up a proposition heavy with statistics, numbers or graphs

“There is a limit to how many of your team you can bring into a pitch, but with a video you can showcase all the depth of talent you have at your disposal without looking ‘mob handed’. When Apple launch a new product and wheel out all the big hitters, it grabs your attention and gives you comfort that you know all about the design, software, technology, engineering, materials… it’s effective.”  Phillipa James – Owner, Almond Marketing

Okay, so what is the best way of producing a pitch video?

First off we have a conversation to see whether it is the right thing for you and your business, and right for the pitch you are attending. We’ll establish what budget you’re able to allocate to the video, because it has to make commercial sense. We would make it adaptable so it can be used as part of your marketing toolkit, increasing and extending the return on your investment. We’ll work out together what the best approach is, the key messages, your timeline and then go through our normal process of video production, which you can find here.

If you have a big pitch coming up, why not come and speak to us to see if we can’t help edge your chances up a little.

Areas we serve

We currently service many areas with our pitch video production, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex

Russ Mckenzie – Managing Director, nTrust

We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.

Chris Veale – Director, Shippo

I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.

Dave Povey – Founder and MD, Catchy

Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

Giles Thomas – Operations Director, The Manor Collection Hotels

We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.

James Groves – Marketing Services Manager, Raven Housing Trust

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.

Nicolle Kane – Marketing Manager, Memset

Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!

Olivia Pattullo – Project Manager, Experience Guildford, Surrey

From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

Something else?

Do you need something more specific? Why not get in touch and we'll work with you to create the perfect concept for your needs.