Why work with Square Daisy on an explainer video?

There are occasions when you need to explain your product or service so that customers understand how it is different to what they might be used to. Product explainer videos can be crucial in converting those viewers.

Explainer videos for your business and your services.

Explainer Videos are a type of marketing video created to explain a complex product or service, or an offering that consumers may not be familiar with.

Animated explainer videos

Animated explainer videos are very helpful for businesses. They allow you to break down the message into easy illustrations that offer much more flexibility in delivering your business message.

You can use multiple scenes to show a snap shot of your business and how your business and services benefits their customers. Manufacturing industries work well with animated explainer videos, as often the parts of the product that do the cool things are hidden away or hard to understand. If your business isn’t very visual and does not have much to show on a live action video, you can use an animated explainer video to create something that is informative and will really engage your target audience. Some of the businesses that work best for this are office-based businesses such as accountants, recruitment, digital services, and products that aren’t physical or tangible – like software.

Live action explainer videos

Live action videos are perfect  for businesses that have something visual to be captured with traditional video production.  Examples that suit a live action explainer video are:

  • A new product that has lots of cool features, so people can see it in action
  • Technology that is hard to understand – or believe is possible – without seeing it work
  • Buildings or locations that are beautiful to behold
  • Any product that is an experience – a festival, escape room, or a luxury hotel
  • Food – people eat with their eyes first so if your thing is food and they can’t see it you are missing a trick!

If your business has a product or service that is brand new, explaining it visually will allow customers to buy-in from the get-go. Words often fail to captivate potential clients at the first instance, but videos are engaging. Consider how popular ‘unboxing’ videos are on YouTube. 

Even if your product or service isn’t brand new, using an explainer video to showcase your USP will enable customers to quickly understand why they should be choosing you, and not your competitors. Use your explainer video to challenge customers’ thinking and establish yourself as an authority figure.

Examples of Explainer Videos

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Gloji – App walkthrough animation

Gloji is a new health and wellbeing app supporting users to make sustainable changes to their lifestyle. Square Daisy produced a series of animated videos to showcase the features of the application.

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StackCare – Product Explainer

The StackCare monitoring system is new to the UK market so they came to us with a need for a product video to both explain how the system works, what the benefits are and reassure customers that the technology isn’t at all invasive.

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JusTapiT – Mobile App Explainer

JusTapiT is a brand new smart phone application which is set to redesign the fashion retail environment, and eliminate in-store abandoned baskets.

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IVF Matters – Home Fertility Test Demo Video

IVF Matters are the UK's first online fertility clinic, providing home testing kits to kickstart their client's fertility journey wherever they live in the UK. They wanted to create a demo video of what the finger prick test involves so they could reassure clients how easy the process is and to help them carry out the test.

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Raven Housing Trust – Shared Ownership

Buying a home by shared ownership is not sometihng that is well understood, with this animation for Raven Housing Trust explaining it in simple terms.

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What is Unconscious Bias?

Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.

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Raven Housing Trust – Healthy Homes

Many housing trust tenants struggle with condensation, which often leads to mould and in turn creates a wealth of issues. Many of these issues can be prevented by educating customers on the causes of condensation. As such, Raven were looking for an informative and instructional video to pass to customers so they can watch engaging visuals rather than read a leaflet.

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Pay-Nex – Animated Explainer Video

Pay-Nex are a payroll company who wanted to get an animated video to explain how their service benefits their clients.

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Shop Safe, Shop Local – Animated Explainer Video

Runnymede Council came to us looking for a way to communicate with local people about what to expect returning to the high street as the shops re-opened. We created an animated explainer promoting safe shopping and supporting local brands.

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Reelables

Reelables are a brand new innovation that makes managing and tracking inventory seamless, and they needed a video to explain the product to potential investors in order to get funding and scale up their business.

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Biofloratech – Labinic Drops Animated Demo Video

Biofloratech approached us to create a video that demonstrates how to prescribe and administer their product - Labinic Drops - a probiotic solution for premature babies and infants.

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“There are multiple occasions when your product or service needs some explanation. Not just because it is overly complicated or difficult to use, it might be completely new or have features that need to be explained in order to get the best out of it.  If you make it easy for people to understand how something works and how it benefits them, the chances of getting a sale increase dramatically”. Amy Lulham – Head of Production, Square Daisy

How are explainer videos made? 

It depends on the type of video and product, or service. Live action video production can either be filmed at your premises, or we can use our studio.  Some products or services may require context for them to make sense – like a garden fence being installed. And some products may shine more when they are the only thing in shot, like a brand new stylish glasses case. Remember, the key to this video is explaining the product in a way that will increase sales.

Our Process

  • First we organise a meeting to establish the key message for your video: Our team takes the time to learn about the product and service, what problem it solves and the benefits to your customers
  • Arrange finer details such as the shoot day, the shot-list and a complete storyboard, so you know exactly how your video will look
  • Location shoot
  • Post production: editing, audio mastering, colour grading,  soundtrack and/or voiceover 
  • If required, we can add additional elements to the edit such as inter-titles, lower third credits, motion tracking or on-screen graphics
  • Render, export and transfer – your video is ready to show to the world!

Go to our process page for a more detailed explanation of the steps we go through.

Our top tips for making the most of explainer videos

The great thing about explainer videos is that they can be used to drive traffic to your website and generate strong leads.

We recommend showing off the explainer video on your homepage so visitors quickly understand your product or service. You could also build a blog post around the video, and turn the release of your new product or service into a marketing campaign with the video at the centre.

We also suggest pushing it out on social media in order to maximise its potential. Quickly build up a network of shares and likes – as well as paid search results – so that the video begins to pay for itself. 

Social media is increasingly favouring video content over text and images, so it’s well worth considering posting your explainer video over a variety of platforms to increase your reach. The analytics and metrics from these websites are very powerful and will help you target a precise audience of potential customers.

  • Facebook adverts
  • LinkedIn
  • Sponsored Instagram posts
  • Twitter
  • Pay per click campaign through YouTube (which will be cheaper than Google Ads)

You could use it as part of a presentation in your networking group, you can even use it at the start of a sales pitch, send to potential customers so they ‘get what you do’ quickly and embed it in your e-mail signature. Because how many times in a week can you deliver a professional 90 second pitch?

Areas we serve

We currently service many areas with our explainer video productions, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex

Helen Prothero – Owner, Neon Thread

It has been great to work with Jovan and the team. They understood the brief and we have had clear, open communication at all stages of the process. We are looking forward to taking on more projects together to continue growing the brand.

Dave Franklin – Identification & Marking Engineer, Sumitomo Electric

Working with Square Daisy was an absolute pleasure and I would have no hesitation to work with them again. The process was simple, effective and stress free from start to finish! Across the board, a very satisfied customer. Recommended.

Olivia Pattullo – Project Manager, Experience Guildford, Surrey

From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

James Groves – Marketing Services Manager, Raven Housing Trust

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.

Chris Veale – Director, Shippo

I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.

Dave Povey – Founder and MD, Catchy

Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

Alex Howard – Founder, Field Gun Sports

Working with Square Daisy has been a real pleasure. They have understood my message and put it across simply with real impact. I am really pleased with my choice and would go back to them without hesitation.

Dan Rossek – Regional Marketing Manager, Omron UK

Omron have worked with Square Daisy on numerous video projects over the last 8 years, ranging from customer testominials to technology spotlights. The results have always surpassed our expectation and I can only comment that the team are a pleasure to work with.

Meera Vohora – AJ Cricket Academy

It has been an absolute pleasure working with Square Daisy. From start to finish both Jovan and Amy showed great initiative and immediately grasped our key messages. We won’t hesitate to use them again.

Something else?

Do you need something more specific? Why not get in touch and we'll work with you to create the perfect concept for your needs.

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