Explainer videos for your business and your services.
Explainer Videos are a type of marketing video created to explain a complex product or service, or an offering that consumers may not be familiar with.
Animated explainer videos
Animated explainer videos are very helpful for businesses. They allow you to break down the message into easy illustrations that offer much more flexibility in delivering your business message.
You can use multiple scenes to show a snap shot of your business and how your business and services benefits their customers. Manufacturing industries work well with animated explainer videos, as often the parts of the product that do the cool things are hidden away or hard to understand. If your business isn’t very visual and does not have much to show on a live action video, you can use an animated explainer video to create something that is informative and will really engage your target audience. Some of the businesses that work best for this are office-based businesses such as accountants, recruitment, digital services, and products that aren’t physical or tangible – like software.
Live action explainer videos
Live action videos are perfect for businesses that have something visual to be captured with traditional video production. Examples that suit a live action explainer video are:
- A new product that has lots of cool features, so people can see it in action
- Technology that is hard to understand – or believe is possible – without seeing it work
- Buildings or locations that are beautiful to behold
- Any product that is an experience – a festival, escape room, or a luxury hotel
- Food – people eat with their eyes first so if your thing is food and they can’t see it you are missing a trick!
If your business has a product or service that is brand new, explaining it visually will allow customers to buy-in from the get-go. Words often fail to captivate potential clients at the first instance, but videos are engaging. Consider how popular ‘unboxing’ videos are on YouTube.
Even if your product or service isn’t brand new, using an explainer video to showcase your USP will enable customers to quickly understand why they should be choosing you, and not your competitors. Use your explainer video to challenge customers’ thinking and establish yourself as an authority figure.