Explainer Video Production Company
Explainer Videos That Make Complex Ideas Easy to Understand
Clear explanations. Better understanding. More sales. Higher ROI.
If your customers need help understanding what you do before they’re ready to buy, an explainer video can bridge the gap.
Whether you’re introducing a new service, demonstrating a complex product or explaining a technical process, we create explainer videos that make information clear, engaging and easy to remember. Every production is designed around a commercial objective, helping your audience understand faster, trust your expertise and take the next step with confidence.
Why Businesses Invest in Explainer Video Production
Many businesses struggle to communicate what makes them different.
Products become more technical. Services become more specialised. Buying decisions become more considered. As a result, customers often need more information before they’re prepared to engage.
Explainer videos simplify complex ideas into clear, structured narratives that are easy to understand. Rather than overwhelming your audience with technical language or lengthy documents, they communicate the key messages that matter most.
Whether you’re introducing software, explaining a healthcare treatment, demonstrating an engineering solution or outlining a professional service, an explainer video helps remove uncertainty and build confidence before the conversation even begins.
Done well, it becomes one of the hardest-working assets in your sales and marketing toolkit.
Supporting Every Stage of the Customer Journey
Every business has a different story to tell, so every explainer video is tailored to your objectives and audience.
We regularly create:
- Animated explainer videos
- Live-action explainer videos
- Hybrid film and animation explainers
- Software walkthroughs
- Product explainer videos
- Service overview videos
- Process explanation videos
- Customer journey videos
- Healthcare explainer videos
- Internal communication explainers
- Training and onboarding videos
Each production is designed to answer your audience’s questions clearly while supporting measurable business outcomes.
Why Explainer Videos Work
People are far more likely to engage when they understand what you’re offering.
Explainer videos combine visual storytelling, clear messaging and structured information to simplify subjects that would otherwise require lengthy conversations or pages of written content.
Animation can visualise systems, data and processes that can’t be filmed. Live action helps humanise your message and build trust. Hybrid productions combine both approaches, using motion graphics, tracked overlays and animation to explain ideas that aren’t immediately visible.
The result is greater understanding, stronger engagement and better-informed buying decisions.
An explainer video shouldn’t only sit on your homepage.
When planned strategically, it becomes a valuable resource across marketing, sales and customer support.
Your explainer videos can be used across:
- Website landing pages
- Sales presentations
- LinkedIn campaigns
- Paid advertising
- Email marketing
- Customer onboarding
- Internal training
- Investor presentations
- Exhibition displays
- Recruitment campaigns
Planning these uses before production helps maximise the value of every project and ensures consistent messaging wherever your audience encounters your business.
Maximise the ROI of Every Explainer Video
The most successful explainer videos continue delivering value long after they’re published.
By creating multiple edits and deploying content strategically, one production can support lead generation, sales conversations, onboarding and internal communications simultaneously.
Every client receives our Ultimate Video ROI Playbook, helping you maximise the commercial value of every production.
Inside the guide you’ll discover how to:
- Turn one explainer into multiple campaign assets.
- Repurpose content for social media, sales and email marketing.
- Increase website engagement with strategic video placement.
- Integrate video throughout the customer journey.
- Measure performance and improve future campaigns.
- Build a scalable long-term video strategy.
Choosing the Right Explainer Video Format
Not every message should be delivered the same way.
That’s why we help you choose the format that best supports your objectives.
Animated Explainer Videos
Ideal for software, technical services, data-led businesses and complex workflows where processes can’t easily be filmed.
Live-Action Explainer Videos
Perfect for professional services, healthcare providers, consultancies and businesses where trust and human connection are central to the buying decision.
Hybrid Explainer Videos
By combining live-action filming with animation, motion graphics and tracked overlays, hybrid explainers provide the best of both worlds. They’re particularly effective for engineering, manufacturing, medical technology and innovative products where visual explanation adds significant value.
Everything is produced in-house, giving you one experienced team throughout the project.
Creating More Value From Every Production
One explainer video should generate far more than one deliverable.
A typical production can include:
- Main explainer video
- Website versions
- Social media edits
- Vertical video formats
- LinkedIn cut-downs
- Paid advertising assets
- Sales presentation inserts
- Internal training versions
- Customer onboarding content
- Future campaign assets
This multi-asset approach helps maximise your investment while maintaining consistent messaging across every platform.
Why Choose Square Daisy?
Commercial Objectives First
Every explainer video begins with a clear business objective, ensuring the finished production supports measurable outcomes rather than simply attracting views.
Film, Animation and Hybrid Expertise
Whether your project is best explained through live action, animation or a combination of both, our in-house team delivers everything under one roof.
Built Around Clarity
Our focus isn’t on flashy visuals or unnecessary effects. Every creative decision is made to improve understanding and help your audience absorb information quickly.
Multi-Asset Production
One production creates a complete library of assets for marketing, sales, onboarding and internal communications.
Trusted Across Multiple Sectors
We regularly produce explainer videos for healthcare providers, engineering companies, manufacturers, technology businesses and professional service organisations, tailoring every project to the audience it’s designed to reach.
Frequently Asked Questions
What is an explainer video?
What is an explainer video?
An explainer video is designed to help your audience quickly understand a product, service, process or concept. It combines clear messaging with engaging visuals to simplify complex information and encourage viewers to take the next step.
Should I choose animation or live-action?
Should I choose animation or live-action?
It depends on what you’re explaining. Animation is ideal for visualising software, processes and concepts that can’t be filmed, while live-action is often better for building trust and showcasing people or real environments. Many projects benefit from combining both approaches.
Do you help write the script?
Do you help write the script?
Yes. Script development is an important part of every explainer video project. We’ll help structure your message so it’s clear, engaging and focused on the outcomes your audience cares about.
Can you create multiple versions for different platforms?
Can you create multiple versions for different platforms?
Absolutely. We regularly produce shorter edits for LinkedIn, social media, paid advertising, presentations and website use, helping you maximise the return on every production.
How long does production take?
How long does production take?
Most explainer video projects are completed within two to six weeks, depending on the production approach, animation requirements and number of deliverables.
Something else?
Do you need something more specific? Why not get in touch and we’ll work with you to create the perfect concept for your needs.
