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Promotional Video Production Services

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Clean, simple, messaging.

Promotional videos 'promote' things. They are a great way to show off specific products, services and events in a very clean and concise way. As the message is not diluted with company information like with a corporate video production, promo videos are a very effective way of delivering targeted information to specific customer groups.

Promotional videos: internal and external, live action and animated.

Lots of people talk about wanting a corporate video when they speak to video production agencies, when what they may actually need is a promo video.  The difference between corporate videos and promotional videos is very subtle. 

We talk about corporate videos being internal and external. For example a regular internal video from the CEO to all the offices worldwide, or an update from an AGM. Mostly corporate videos are outward looking and introduce people to the business, talking about the background, culture, ethos and value proposition. They provide potential customers an opportunity to understand who they are going to be doing business with.

A promo video is far more focused on specific products, services, events or activities.  In the case of a hotel, there might be a corporate video talking about the business at a high level, but then a series of promo videos on weddings, conferences, the spa, restaurant and bedrooms.  A large legal firm may have a corporate video on the corporate social responsibility side of the business, but then have a promo video on a specific community event that they are supporting.  The story that we want to tell in a promo video is usually much more narrow than a corporate video, and relies more heavily on visuals.

Examples of Promotional Videos

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Reigate & Banstead Borough Council – Love Local

The Welcome Back Fund was provided to councils across England a share from the European Regional Development Fund to support the safe return of shoppers to high streets and help build back better from the pandemic. Reigate and Banstead Borough Council wanted to use some of this fund to embark on a video showcase of their town centres, celebrating local businesses.

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Give the Gift of Guildford

As part of a collaboration of local stakeholders, Experience Guildford, Guildford Borough Council and GeeYou came together to create a Christmas video to encourage seasonal shoppers back to their local high street. The concept was to create an emotive, festive story, that showcases the local business community, with a cinematic "John Lewis advert" feel.

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Warfield Park

Warfield Park wanted to embark on a programme of video creation to encourage a new cohort of residents to their retirement park following a major expansion project.

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GLF Schools’ Foundation – Fundraising Campaign

GLF Schools have launched a Foundation to fund additional enrichment to children within the trust, aiming to reduce the impact of socio-economic barriers on the life experiences of their students.
We produced a video for them that forms part of their fundraising campaign to encourage donations and raise awareness.

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Omron – Flexible Manufacturing Roadshow

Omron invited us to come to their showcase for flexible manufacturing to film their full demo set-up and conference. We love filming robots, so we packed up the kit and headed to Bolton!

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What’s on in Guildford? Christmas 2021

As a collaboration between the Business Improvement District and Guildford Borough Council, Experience Guildford approached us to create a video to promoting all the festive activities and events around the city centre for locals and shoppers visiting the centre.

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Life at Reply – Talent Acquisition Video

Reply are an international digital transformation company specialising in consulting, system integration and the design and implementation of web-based solutions.

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Plastfree – Animated Video

A period care advert done right. Plastfree wanted to shout from the rooftops about how their biodegradable pad is going to revolutionise the menstrual market and save the environment one period at a time, so we made them a video that does just that.

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Business Runnymede

The borough of Runnymede is located close to Heathrow, the M25, the M3 and London making it the perfect hub for international business - but more than that it offers and lush and green setting for employees to live and play. Business Runnymede wanted a promotional video to sit on their website so that they could attract new businesses to the area and keep the big brands in residence.

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Omron – Robotics Lab

Omron launched their brand new Robotics Innovation Lab in October 2018, and we created a suite of videos for them around this to celebrate the launch and wider investments in the facility.

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The Manor Collection – Christmas Adverts

Our approach to The Manor Collection's 2019 Christmas Campaign was a compelling and emotive series of three mini edits, optimised for their social media platforms where they have already had a great response to previous video marketing campaigns.

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Jamie Calder – Financial Advisor

Jamie prides his service and advice on his personable approach and wanted to attract new clients by adding a personable and sentimental touch to financial management. The video was crafted to emphasise Jamie’s approachability and credibility, whilst covering his services and areas of expertise.

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Why would I need a promotional video?

Promo videos are really great for subject matter that is visual as they  promote what the viewer is seeing.

“There are occasions when information on the background of the company, who is in charge and what the culture is like just doesn’t matter to the viewer. Instead there is a need to ‘see’ something in all its glory, or get key information on the solution to a problem. This is when a promo video delivers a far better outcome than a corporate video.  It isn’t about what you want to say, it’s about what the viewer wants to know.”  Jovan Maric – Creative Director, Square Daisy

What are the benefits of having a promo?

There are many benefits of having a promotional video – we’ve listed just a few below for you.

  • Allows you to use visuals to ‘sell’ your product, service or event to viewers more effectively
  • Engaging and attention grabbing form of media which is given preferential treatment on social media
  • Can be repurposed by some re-editing, giving the promo video longevity and making the investment more effective
  • Focus on specifics rather than diluting the impact by trying to reach different target audiences in the same production
  • Choose between voiceover or presenter, or on-screen text and other advanced post production techniques
  • It doesn’t have to be live action, it can be animated or motion graphics
  • Keep multiple promo videos efficient by keeping them in the same style and sharing resources to produce them
  • Shareable, and therefore have a much better chance of being pushed through the social networks of viewers to get in front of your ideal customer base
  • They can sit on specific pages of your website that relate to whatever you are promoting, boosting SEO
  • Far more convincing than a pamphlet or brochure and far easier to update in the future

Okay, so what are the next steps?

Well, we follow our comprehensive process whether it is a live action or an animated video production which you can see on our process page. 

  • Ultimately the first thing that we would look to do is to get together to discuss what it is that you are looking to achieve and we’ll offer our very best, impartial advice on the best way to accomplish it. So send us message through the contact form or give us a call and we can organise a meeting
  • Next we plan the production in more detail, writing a script, put together a storyboard and/or shot list, organise the logistics for the shoot, or create the assets for an animation
  • Once all the details are nailed down and agreed on both sides we start production, whether this a location shoot or moving the assets into the animation suite
  • When we have the footage we can begin editing; working to the plan we laid out in the storyboard or shot list
  • When it’s finished you’ll get the chance to feedback, and then we’ll finalise the edit and export it so you can start promoting!

How do I get my video seen?

The most important aspect of a promotion is to get as many people to see it as possible. If you are promoting an event, special offer or new service offering there’s going to be an element of timeliness to getting your video out there.

You should consider what different channels you are going to use to reach the most people. Do you have a good social media following? How many people are on your mailing list? Do you have a screen in reception you can play the video on and how many people go past it? How many hits do you get on your website? Do you have good SEO to direct people to the video?

If you have a good social media presence one of the most effective ways of reaching a large audience is by posting it on there. Facebook, LinkedIn and Instagram are great for advertising campaigns. This means more people than just your followers and contacts will get to see the video.

It’s also really easy to share videos on these networks, which means your contacts can spread the word for you.

If you have a big following on Twitter or Instagram, post your video there, although you should be aware that they have duration caps for video so keep it short and engaging.

If you know your SEO and Google ranking is good and you get a lot of hits on your website, put the video on the page that gets the most views. People spent on average 2.6x more time on pages with video than without.

Areas we serve

We currently service many areas with our promotional video production, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex

Giles Thomas – Operations Director, The Manor Collection Hotels

We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.

James Groves – Marketing Services Manager, Raven Housing Trust

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.

Olivia Pattullo – Project Manager, Experience Guildford, Surrey

From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

Nicolle Kane – Marketing Manager, Memset

Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!

Russ Mckenzie – Managing Director, nTrust

We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.

Chris Veale – Director, Shippo

I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.

Dave Povey – Founder and MD, Catchy

Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

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Do you need something more specific? Why not get in touch and we'll work with you to create the perfect concept for your needs.

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