What is the ROI of video recruitment?
Talent Acquisition or Video Recruitment could be classed as a bit fluffy and something that is ‘just nice to do’ in order to make your organisation seem more forward thinking. But that is not a good enough reason to invest precious budget into creating professional video content, and you should want tangible returns from any content to help you progress the business goals and objectives. So what sort of return on investment can we help you to deliver?
- reduced recruitment costs – using video as part of a more compelling careers microsite, where candidates find your roles directly removing advertising costs and third party introducer fees. See this fantastic example from Morrisons Solicitors of how to make a Careers section captivating using video produced by Square Daisy.
- increased productivity – fill vacancies more quickly due to an increase in applications
- lower staff attrition – attract better employees from the outset through better candidate marketing
- increased loyalty and productivity – show existing members of staff who recognise how great an employer you are through new and engaging content
- talk to more prospective applicants – stand out from the crowd at career’s events and expo’s with a magnet video playing on your stand
- use the content for awards applications – content that highlights the CSR / ESG elements of your organisation can be used as part of awards submissions and played at awards events
- improve loyalty and lower employee turnover – welcome videos from senior leadership figures sent across just before their first day in the job can massively improve positive impressions of the organisation and generate greater loyalty
What kinds of video can we help you to create?
We are video recruitment specialists and have created a wealth of content for other clients who have seen extremely positive results and returns from the work we have completed on their behalf. In addition to this, the founder of Square Daisy was formerly a qualified HR professional holding a senior group HR role so is acutely aware of the challenges that companies face in attracting and retaining exceptional talent. Below are some examples of video content your company and your next recruits could benefit from.
- headline corporate promo directed at employee engagement rather than customers
- a message from the CEO or MD on what the company stands for and why it is a great opportunity for quality candidates
- animated process video showing the recruitment and induction process
- case studies of different members of staff explaining their experiences and progression in the company
- animation on the different CSR / ESG activities that the organisation pursues and is a part of
- suite of short, engaging edits highlighting benefits of working there designed for social media deployment
- edit explaining the various opportunities available in learning, development and progression
- a welcome from the CEO or MD sent the day before the new starter arrives
- video showing the community and environmental commitments the organisation makes
- a production that talks about the nominated ‘charity of the year’ each year in a bid to get other stakeholders to donate
- headline video on the organisation culture, ethos, values and mission so candidates understand the very fabric of the company
- summary animation using infographics on annual staff survey results
- explainer listing all of the generic benefits and perks of working at the company
- infographic based animated explainer showing the statistics and progress on equality and diversity in the workforce
Why are we the right video recruitment agency for you?
- we are focussed on delivering a conclusive ROI for your project, rather than looking to just ‘create a nice video’, we want to create an ‘effective’ video that delivers a return
- we have a full internal team with all of our own state-of-the-art equipment which means we have total control of every project – nothing is outsourced
- we have a proven track record of delivering results for businesses who are looking to improve their outward perception among the candidate market
- the founder and Director of Square Daisy has an intimate knowledge of the challenges associated with recruitment and retention of great staff as a former director level HR professional
- we have a robust and proven process for delivering both filmed and animated projects to ensure that our clients receive the output they need
Areas we serve
We currently service many areas with our recruitment video productions, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex
