Presentation/Pitch
Incorporate your explainer video into your presentation or pitch. The phrase “Death by Powerpoint” exists for a reason, with presentations having a bad reputation for being dull, dated and dreary. If your video explains your proposition in a better way than you can with words and images, add it in. If you want to grab the attention of the audience at the beginning of your presentation, add it in. If you want to reinforce the messages you’ve been discussing throughout your pitch and leave a memorable impression, use the video to wrap up.
Proposal/PDF
If more than one company is pitching for the same business, the client should be suitably impressed that you’ve gone to the effort of producing a explainer video to help them understand your proposition. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. When your explainer video has done the talking, use your written content to fill the gaps and nail down the finer details.
Reception
The reception area of your business is the ideal place to have your video, because first impressions are really important! And what better location than your reception, where you’ll have a captive audience of visitors who might be waiting to for their meeting or queuing for the sign-in desk. Your video may need to be tweaked ever so slightly to excel in this space, as it will need to be silent to spare the sanity of the reception staff! Additionally, as it will be muted, you might want to consider having some key messaging as bold on-screen text.
Exhibition/Conference
If you’ve got a stand at an exhibition, you’ll be packed in with competitors and trying to reach as many potential customers as possible. By playing your corporate video on a screen you can grab people’s attention, keep them at the stand for longer and get an on-brand message to your audience, all while you might be tied up talking to people who’ve approached your stand. If your video is captioned – or has a lot of on-screen text – this will increase the effectiveness even further, enabling your video’s message to be conveyed in a noisy and bustling environment. We’ve done a whole blog on this, which you can read here.
Video Brochure
Video brochures are steadily making more and more appearances in the world of marketing. They offer a unique and impressive way to grab someones attention. Advances in technology mean that it’s now possible to combine the credible, tangible, reassuring format of print with the audiovisual sensation that is video. Whilst they are a bigger investment than other marketing channels, when they are used with a specific and carefully targeted campaign for a high value product, they easily return their investment. Imagine the wow factor of receiving a video in the post or as a takeaway from an event!
Email Signature
Think about how many e-mails you may send each day, and to how many people you send them. Having a thumbnail embedded on your e-mail signature that plays an effective sales video could reach so many people each week, month and year. It is such a pain-free, cost free way of getting reach, you should be doing it as standard.
Just making a video – whether animated video or a more traditional corporate video production – is not a panacea for generating leads or reaching your customers, you need to deploy it in clever ways to get in front of people. We can help you to conceive and create fantastic content, but also advise and guide on how to deploy it in creative ways which get more eyeballs on it and improve the return on investment.
